Assistant Manager, Shopper Marketing Activation

Energizer Holdings•Town and Country, MO

19h

About The Position

The Assistant Manager, Shopper Marketing Activation represents the brand and shopper voice across customer teams and retail partners, using data-driven insights to develop shopper marketing strategies that build brand equity and profitable volume growth. The role develops and executes shopper activation across Grocery and Home Improvement, with emphasis on retail media networks, paid search, digital media, and omnichannel marketing. It works cross-functionally with Digital Economy, Sales, Marketing, and Media teams to connect investments along the path to purchase and improve product visibility and conversion. The position has direct account responsibility for Home Depot and other Grocery Channel accounts, with guidance from an Account Manager. It owns strategic annual account marketing plans and account-level shopper budgets, supports customer planning and partnerships, and collaborates across the organization to align marketing strategies with customer needs and Energizer’s business plan. The role also develops, manages, and evaluates shopper and paid search programs, coordinates agencies, manages creative and display development, and uses shopper, consumer, retailer, and performance data to inform business decisions.

Requirements

Four-year degree required, with an emphasis in Business or Marketing.
At least 2–4 years of experience in Brand, Trade, Shopper Marketing, or Agency work.
At least 1–2 years of experience with retailer paid search and Retail Media Networks.
Strong analytical capabilities, including reviewing KPIs, developing insights, connecting results, and linking findings to business strategies and objectives.
Experience developing, planning, and defending the rationale for paid search investments by region and customer.
Ability to take initiative and self-direct.
Strong attention to detail.
Ability to work cross-functionally and communicate effectively with internal and external teams.
Ability to adapt to changing consumer preferences and business strategies.
Ability to produce high-quality work in a fast-paced, dynamic environment.
Proactive, solution-oriented approach and a strong sense of urgency.
Ability to influence and build relationships.
Ability to develop and deliver compelling presentations.
Strong project management skills and a results-driven approach.

Responsibilities

Represent the brand and shopper voice across customer teams and retail partners.
Develop and execute shopper activation plans across Grocery and Home Improvement channels, including retail media networks, paid search, digital media, and omnichannel shopper marketing.
Work cross-functionally with Digital Economy, Sales, Marketing, and Media teams to connect investments along the path to purchase and drive product visibility and conversion.
Manage Home Depot and other Grocery Channel accounts, with guidance from the Account Manager.
Assist with paid search strategy, execution, reporting, and online visibility.
Assist with overall merchandising strategy and implementation.
Own strategic annual marketing plans for assigned accounts, with guidance from the Account Manager.
Drive cross-category discussions to identify opportunities and collaboration across categories, brands, and channels.
Coordinate agencies and manage internal agency partners to ensure high-quality deliverables based on agreed briefs.
Lead the co-development and execution of holistic, collaborative shopper marketing plans at assigned accounts, building on brand-led initiatives to drive category growth, in-store and online visibility, conversion, brand equity, and share.
Develop, manage, and report on strategic paid search plans for Home Depot and other Grocery Channel accounts.
Evaluate key shopper marketing programs 90 days after completion, including performance against objectives, sales results, brand-share movement, and ROI.
Use consumer, shopper, and retailer information to develop collaborative learning plans that support mutual business objectives.
Build broad and deep relationships with account marketing and merchandising contacts to deliver business and brand objectives.
Use key data tools, including Nitro, customer systems, and FSI redemptions.
Play a critical role in key customer meetings.
Manage shopper purchase orders for assigned accounts.
Manage shopper budgets at the account level.
Own creative development and approval of custom displays.
Perform additional duties as assigned.