Senior Manager of Field Business Development - Home Care

YELM US Associates•New York, NY

18d•Onsite

About The Position

YELM US Associates is the administrative division supporting its licensed home care agencies, Ultimate Care and Swift Home Care. The Senior Manager of Field Business Development will manage new business development and field marketing teams across New York City’s five boroughs. Working closely with the Company President and New Business Marketing senior leadership team, this role will lead, scale, and inspire field community outreach teams to increase patient starts of care. The Senior Manager will build a high-performing marketing team and strengthen the agency’s reputation in the communities it serves. This is a field position covering Manhattan, the Bronx, Brooklyn, Queens, and Staten Island. A car and valid driver’s license are required. The salary range is $100,000–$125,000 per year, plus an incentive plan.

Requirements

Bachelor’s degree in business, marketing, healthcare administration, or a related field, or relevant experience.
At least 5–7 years of progressive experience achieving goals and driving revenue in new business.
People leadership experience motivating teams to exceed metrics and KPIs.
Ability to recruit, train, motivate, hold accountable, and lead a field new business team.
Exceptional empathy and communication skills, including the ability to teach teams to consult sensitively with families in crisis.
Must have a car and a valid driver’s license.

Nice To Haves

Home care experience.
Home care agency experience.

Responsibilities

Grow, train, and mentor Community Outreach Liaisons to maximize community outreach, increase referrals, and exceed monthly KPIs.
Conduct individual and team meetings to review referrals, metrics, responsiveness, empathetic interactions, and conversion of family inquiries into scheduled in-home assessments.
Develop a strategy for agency representation and participation at community events, including health fairs, senior centers, veteran centers, clinics, educational workshops, and local networking events, with a productive return on investment.
Build and maintain relationships with non-skilled referral partners, including senior living communities (ALFs/ILFs), geriatric care managers, and area agencies on aging (AAAs).
Coordinate with Intake, Coordination, and Operations teams to ensure a seamless hand-off from sales and assessment to ongoing service coordination and a positive onboarding experience for clients and families.