Senior Manager, Marketing Strategy & Planning | Irvine, CA or Remote
About The Position
The Senior Manager, Marketing Strategy & Planning is a strategic and analytical partner to Blizzard's International Marketing team. The role translates market, player, competitive, cultural, and performance data into decision-ready insights that guide international growth planning, investment priorities, and go-to-market decisions. Success includes bringing structure to ambiguous questions, building rigorous models and business cases, and making clear recommendations that improve the speed, quality, and confidence of global marketing decisions. The position partners with international and cross-functional teams to assess opportunities, develop financial and strategic analyses, and create standardized planning frameworks. The anticipated arrangement is hybrid, with some work on-site and some work from home; Irvine, California is a potential home location, and remote arrangements may also be explored.
Requirements
- 10+ years of experience in strategy, analytics, marketing planning, business operations, finance, consulting, or related roles, with 2+ years of management experience.
- Experience translating complex data and ambiguous business questions into structured recommendations for senior stakeholders.
- Proven ability to collaborate across Marketing, Finance, Analytics, Business Development, Product, and regional teams.
- Bachelor's degree in Business, Economics, Marketing, Finance, or a related field, or equivalent practical experience.
- Strong financial modeling, forecasting, quantitative analysis, and business case development skills.
- Strong executive communication, storytelling, and data visualization skills.
- Structured problem solver who can bring clarity to ambiguous business questions.
- Collaborative partner who builds trust across global, regional, and cross-functional teams.
- Curious, player-focused thinker who connects data, culture, and market context to action.
- Clear communicator who can influence senior stakeholders through concise recommendations.
Nice To Haves
- Experience in gaming, entertainment, technology, digital commerce, or management consulting.
- Familiarity with international markets, regional consumer behavior, cultural insights, or global go-to-market planning.
- Experience with marketing analytics, audience segmentation, campaign measurement, and performance learning.
- Exposure to digital commerce, platform ecosystems, payments, or fintech models.
- Advanced proficiency with Excel, Sheets, BI or data visualization tools, and presentation/storytelling tools.
Responsibilities
- Partner with International Marketing, Strategy, Finance, Analytics, Business Development, Product Marketing, and regional teams to evaluate growth priorities, investment options, partnerships, and market opportunities.
- Frame ambiguous business questions, define analytical approaches, and synthesize findings into clear recommendations for leadership.
- Develop executive-ready narratives and materials that communicate trade-offs, assumptions, risks, and recommended actions.
- Assess global markets, audience segments, cultural dynamics, competitors, and ecosystem trends to identify international growth opportunities.
- Size opportunities using TAM/SAM/SOM, segmentation, and scenario analysis to inform prioritization and resource allocation.
- Build financial models, forecasts, and investment cases in partnership with the Director of International Growth, Finance, and relevant cross-functional stakeholders.
- Translate financial and strategic analysis into actionable implications for marketing planning and investment decisions.
- Create standardized frameworks for market prioritization, trade-offs, resource allocation, and investment decision-making.
- Design global planning and reactive marketing frameworks that help teams act on real-time signals while balancing global consistency with local flexibility.
- Build operating models that clarify what to scale, iterate, or stop across international markets.
Benefits
- Medical, dental, and vision insurance.
- Health savings account or health reimbursement account.
- Healthcare spending accounts and dependent care spending accounts.
- Life and AD&D insurance and disability insurance.
- 401(k) with Company match.
- Tuition reimbursement.
- Charitable donation matching.
- Paid holidays and vacation, paid sick time, and floating holidays.
- Compassion and bereavement leaves and parental leave.
- Mental health and wellbeing programs and fitness programs.
- Free and discounted games.
- Voluntary benefits, including supplemental life and disability, legal service, ID protection, and rental insurance.
- Relocation assistance may be available if the Company requires a geographic move.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
