Marketing Data Analyst | Irvine, CA or Remote
About The Position
Blizzard Entertainment is seeking a Marketing Data Analyst to support content performance tracking, reporting, and insight development for social content and channel optimization initiatives across multiple franchises. Reporting directly to the Audience Development Manager, the analyst will advocate for established KPIs, contribute insights that shape channel strategy, communicate platform best practices, and deliver regular reports to stakeholders. The role focuses on insights across earned, owned, and user-generated social content and involves collaboration across disciplines. The position is anticipated to be hybrid, with some on-site and work-from-home time. Irvine, California is a potential home studio, though remote arrangements may also be explored. The U.S. standard base pay range is $35.03–$64.80 per hour. Employees may also be eligible for incentive compensation, which is not guaranteed.
Requirements
- At least 3 years of data analysis experience in media planning, social media management, and/or digital marketing analytics or research.
- Demonstrated project management experience.
- Deep understanding of the current social and video platform landscape and content archetypes.
- Experience using tools such as Sprinklr, native social analytics platforms, and user-generated-content data platforms such as Stream Hatchet or Tubular.
- Experience building interactive dashboards with at least one visualization tool, such as Tableau, Looker, or Power BI.
- Experience driving social listening programs, developing involved topic queries, and conducting comprehensive analyses such as landscape, competitor, or campaign analyses.
- Strong analytical, written, and verbal presentation skills, with the ability to communicate complex ideas clearly and craft informed recommendations.
- Proficiency with Microsoft or Google productivity suites, such as Excel/Sheets and PowerPoint/Slides.
Nice To Haves
- Experience in the gaming industry or working with marketing teams in a digital-first environment.
- Education or background in marketing, data analytics, or paid media.
- Data science or statistics experience.
- Working knowledge of SQL; BigQuery is a plus.
- Love for gaming and knowledge of Blizzard franchises in particular.
Responsibilities
- Own focused reporting across major release roadmap moments.
- Regularly construct and maintain advanced Boolean topic queries.
- Design, build, and maintain social data dashboards.
- Ensure program KPIs are integrated into reporting outputs and performance goals are socialized across franchise groups.
- Partner with the analyst team to ensure deliverable quality and that reporting is rooted in tangible, quantitative insights.
- Establish and maintain knowledge of current franchise communities.
- Establish and maintain knowledge of content cycles, including patches and expansions.
Benefits
- Medical, dental, and vision coverage.
- Health savings account or health reimbursement account.
- Healthcare spending accounts and dependent care spending accounts.
- Life and AD&D insurance and disability insurance.
- 401(k) with Company match.
- Tuition reimbursement.
- Charitable donation matching.
- Paid holidays and vacation, paid sick time, and floating holidays.
- Compassion and bereavement leaves and parental leave.
- Mental health and wellbeing programs and fitness programs.
- Free and discounted games.
- Voluntary benefit programs, including supplemental life and disability coverage, legal service, ID protection, and rental insurance.
- Relocation assistance may be available if the Company requires a geographic move for the job.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
