Marketing Data Analyst

Textron • Augusta, GA

5d

About The Position

Textron Specialized Vehicles Inc. is a global manufacturer of golf cars, utility and personal transportation vehicles, professional turf-care equipment, and ground support equipment. Its products are marketed under several brands and used in settings including golf courses, factories, airports, planned communities, theme parks, and hunting preserves.

The Marketing Data Analyst develops and manages reports, KPIs, platforms, and dashboards using data from multiple sources. The role monitors digital, customer, promotional, lead, and sales data; conducts quarterly SEO audits across eight websites; oversees the product experience management platform and product-upload processes; and improves content and on-page SEO for B2B and B2C platforms. The analyst shares monthly actionable insights and recommendations to help maximize return on investment.

Requirements

• Bachelor’s degree in Business, Communications, IT, Marketing, or a related field.
• At least 2 years of marketing or communications and customer service or e-commerce experience.
• Comprehensive knowledge of Microsoft Office applications, including Word, PowerPoint, and Excel.

Nice To Haves

• Experience with Salesforce, website CMS, and database management tools.
• Experience with data modeling using tools similar to Power BI, Tableau, or Google Analytics.

Responsibilities

• Develop and manage reports, KPIs, platforms, and dashboards using data from various sources.
• Monitor web, social, lead, promotional, customer, and sales data to diagnose issues and formulate potential solutions for cross-functional teams and stakeholders.
• Conduct quarterly Search Engine Optimization audits for eight websites to enhance customer experience and improve digital performance.
• Oversee the product experience management platform and refine product-upload processes.
• Implement effective content and on-page Search Engine Optimization to improve the user experience on B2B and B2C platforms.
• Provide actionable monthly insights and communicate recommendations to maximize return on investment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level