Senior Marketing Data Analyst

Plymouth Rock Assurance • Woodbridge Township, NJ

10h • $90,000 - $120,000

About The Position

The Direct Marketing team is seeking a Senior Marketing Data Analyst to turn campaign and customer data into actionable guidance for direct-to-consumer auto insurance marketing programs. The analyst owns analysis end-to-end, including pulling and modeling data, building dashboards and reports, and presenting recommendations that shape media spend, channel mix, and campaign strategy.

Requirements

• Bachelor's degree in Marketing Analytics, Statistics, Mathematics, or a related quantitative field.
• 3–5 years of experience in marketing analytics, digital analytics, or a similar data-focused role.
• Proficiency with SQL and at least one statistical tool, such as R, SAS, or Python.
• Experience building dashboards and reports in a BI platform such as Tableau or Power BI.
• Experience working with website analytics, conversion funnels, and related metrics and tools such as Heap, GA4, Fullstory, or VWO.
• Solid grasp of marketing and funnel metrics, including response rates, CPA, LTV, channel attribution, funnel rates, and bounce rates.
• Experience leveraging AI-based tools for analytics, including LLMs and AI-embedded or AI-native analytical tools.
• Strong communication skills and ability to explain analytical findings to non-technical stakeholders.
• Ability to manage multiple projects independently and prioritize competing requests.

Nice To Haves

• Experience in personal auto insurance.

Responsibilities

• Design, build, and maintain reporting and dashboards to track customer engagement and campaign performance across digital, direct mail, paid search, affiliate, and other channels.
• Analyze the end-to-end Direct Sales funnel, from landing to sale, and recommend ways to optimize customer experience.
• Analyze campaign results and customer acquisition data to identify trends, measure ROI, and improve efficiency and conversion.
• Partner with marketing channel owners to scope reporting needs, define KPIs, and translate business questions into analytical approaches.
• Support marketing mix and channel attribution modeling and evaluate test-and-learn campaign results.
• Monitor and QA data feeds and tracking tags to ensure campaign performance data is accurate and complete.
• Collaborate with Data Engineering and BI teams on data pipelines, table structures, and self-service reporting tools.
• Present findings and recommendations to marketing stakeholders and, on occasion, senior leadership.
• Mentor junior analysts on tools, techniques, and best practices as needed.

Benefits

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays.
• Low-cost health insurance options with coverage starting on Day 1, including medical, dental, and vision.
• Annual 401(k) employer contribution.
• Free onsite gym and health center at the Woodbridge location.
• Professional development resources, including LinkedIn Learning and licensure assistance.
• Health and wellness program and fitness reimbursements.
• Paid family leave options, including paid parental leave.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior