Marketing Data Analyst

Independence Pet Group • Chicago, IL

1d • Onsite

About The Position

Measure the impact of integrated marketing efforts, track key performance indicators (KPIs), and provide actionable insights to enhance campaign and web performance. Using expertise in data analysis and visualization tools, help inform strategies that connect pet parents with our services, ultimately improving the well-being of pets everywhere.

Requirements

• Bachelor’s degree in statistics/analytics or related field required
• 3-5 years of work experience in statistical or data analysis
• Excellent organizational, communication, presentation and analytical skills
• Must have skills: Google Analytics, BigQuery, SQL, Data Layer Implementations, and Microsoft PowerBI
• Proven ability in handling concurrent projects with attention to detail and accuracy

Nice To Haves

• Experience in the insurance or financial services industry is highly desirable
• Experience growing revenues and measuring media impact metrics
• Excellent digital aptitude, significant familiarity with ad ops technology, and affiliate tracking and management tools.
• Demonstrated understanding of marketing and web KPIs (CTR, ROI, CVR, CAC, MAU) preferred

Responsibilities

• Develops and maintains performance reports and dashboards on website, campaign and funnel performance and reports to stakeholders on a regular cadence.
• Analyze performance and provide thoughtful recommendations for optimizations.
• Responsible for tracking, reporting, and analyzing the performance of marketing and web activities, ad-hoc analytic requests, and development and automation of regular reports.
• Analyzes customer data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (Google Analytics, Dynamic Yield, etc.), data warehouse (Databricks) and campaign management software tools.
• Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
• Ability to evaluate data and translate into business insights to inform strategy across key company initiatives.
• Supports continued improvement of channel attribution capabilities and reporting.
• Collaborate across teams to analyze marketing campaign performance to grow audiences and revenue across all platforms including but not limited to Google Ads, Meta Ads, Bing, and Email.

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level