Senior Marketing Data Analyst

Matrix Service Company • Houston, TX

4d • Onsite

About The Position

The Senior Marketing Data Analyst transforms CRM, business development, and marketing data into actionable insights to strengthen lead generation, support revenue growth, improve campaign performance, and guide strategic decisions. The role is the business owner and primary administrator of the Company’s CRM system, responsible for enhancements, reporting, dashboards, workflows, data integrity, user access, and ongoing optimization.

The position analyzes data across the marketing technology ecosystem, including HubSpot, Google Analytics, digital advertising, SEO, website activity, email marketing, social media, and other tools used to measure customer engagement and marketing effectiveness. It partners with Business Development, Marketing, IT, Corporate Training, operating subsidiaries, and leadership to develop recommendations and measurable actions that drive revenue growth.

The role may be based at one of the Company’s offices in Houston, Texas; Broomall, Pennsylvania; or Tulsa, Oklahoma.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Business Intelligence, Information Systems, Data Science, Statistics, Business, or a related field; an equivalent combination of education and relevant work experience may be considered.
• At least 5 years of progressive experience in marketing analytics, CRM administration, business intelligence, data analysis, marketing operations, or a related data-driven marketing role.
• Strong working knowledge of CRM systems, including configuration of views, dashboards, reports, workflows, data structures, data integrity processes, and external reporting tools.
• Demonstrated experience extracting, cleaning, organizing, analyzing, and interpreting data from CRM systems and marketing technology platforms.
• Proficiency with HubSpot, including reporting, workflows, properties, lists, lead scoring, campaign tracking, and marketing automation data.
• Working knowledge of Microsoft Power BI and DAX.
• Proficiency with Microsoft Office, including Excel, Word, PowerPoint, Teams, and SharePoint.
• Strong understanding of marketing performance metrics, lead funnels, campaign attribution, customer engagement, and business development pipeline reporting.
• Ability to synthesize large amounts of data into clear, actionable insights and recommendations for technical and non-technical audiences.
• Excellent verbal and written communication skills, including active listening, thoughtful questioning, explaining technical information clearly, and developing executive-ready presentations.
• Strong analytical, problem-solving, and critical-thinking skills, including the ability to work through complex issues from identification to resolution.
• Strong organizational skills and exceptional attention to detail, accuracy, and data quality.
• Ability to manage multiple priorities, deadlines, requests, and projects in a fast-paced, changing environment.
• Effective interpersonal skills and ability to build relationships and collaborate across Business Development, Marketing, IT, Operations, Corporate Training, and leadership.
• Must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

• Experience with Google Analytics, website analytics, digital campaign reporting, SEO reporting, paid media reporting, and customer journey tracking.
• Experience with BI or visualization tools such as Tableau or Looker Studio.
• Some employees may be eligible for paid time off, tuition reimbursement, and a performance or safety bonus program.

Responsibilities

• Serve as the primary point of contact, business owner, administrator, and internal champion for the Company’s CRM system.
• Lead CRM optimization, including system enhancements, dashboards, reporting, workflows, data integrity, permissions, roles, user access, and usability.
• Work with stakeholders across operating subsidiaries, Business Development, Marketing, and IT to identify CRM needs, gather requirements, improve processes, and implement system solutions.
• Lead the CRM Technical Steering Team to advance system functionality, adoption, governance, and long-term value.
• Analyze systems, business processes, workflows, and functional needs; recommend and implement improvements to efficiency, data quality, reporting, and user experience.
• Maintain CRM data integrity through duplicate resolution, data cleansing, discrepancy reporting, correction of missing or malformed data, and improved governance.
• Integrate CRM data with marketing and business tools to provide a more complete view of customer, prospect, campaign, and business development activity.
• Develop and maintain dashboards, reports, scorecards, and visualizations that track KPIs and communicate performance trends.
• Analyze performance across CRM, HubSpot, Google Analytics, websites, SEO, paid advertising, email, social media, forms, landing pages, and campaign engagement.
• Build and maintain measurement frameworks for campaign ROI, lead quality, funnel performance, customer journeys, attribution, conversion rates, and marketing effectiveness.
• Develop, manage, and refine HubSpot lead-scoring models using firmographic, demographic, behavioral, web, email, and engagement data.
• Define and monitor marketing-qualified and sales-qualified lead criteria to help Business Development focus on valuable prospects and opportunities.
• Clean, organize, and maintain HubSpot data, including properties, associations, workflows, lists, campaign data, and reporting structures.
• Collaborate with Business Development and Marketing to evaluate lead quality, campaign performance, customer engagement, and optimization opportunities.
• Support Business Development’s Strategic Account Management efforts.
• Conduct A/B testing, attribution analysis, ROI analysis, and campaign performance evaluation across digital channels.
• Translate complex data into actionable executive-level insights, explaining changes, their significance, and potential actions.
• Develop analysis, reporting, and recommendations that inform marketing priorities, budgets, campaign direction, and business development strategy.
• Partner with IT and data teams to improve data collection, system integration, security, scalability, and access to reliable data.
• Work with Corporate Training and internal stakeholders to support user training, adoption, and best practices for CRM and related marketing tools.
• Support Business Development and other functions with CRM, marketing, campaign, and financial data for reports, presentations, planning, and leadership discussions.
• Prepare monthly, quarterly, ad hoc, and executive-level reports.
• Identify opportunities to improve marketing efficiency, data accessibility, self-service reporting, and marketing analytics maturity.
• Support the Company’s commitment to safety and Core Values, and adhere to the Code of Business Conduct and Ethics.
• Perform other duties or responsibilities as required or assigned.

Benefits

• Medical, dental, and vision plans covering eligible employees and dependents
• Disability benefits
• Life and AD&D insurance
• Employee assistance program (EAP)
• 401(k) plan with company match
• Employee stock purchase plan (ESPP)
• Wellness program
• Adoption assistance
• Some employees may be eligible for paid time off, tuition reimbursement, and a performance or safety bonus program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior