Senior Marketing Data Analyst

Matrix Service Company•Tulsa, OK

4d•Onsite

About The Position

The Senior Marketing Data Analyst transforms CRM, business development, and marketing data into actionable insights to strengthen lead generation, support revenue growth, improve campaign performance, and inform strategic decisions. This role is the business owner and primary administrator of the Company’s CRM system, overseeing enhancements, reporting, dashboards, workflows, data integrity, user access, and ongoing optimization. It also analyzes data across the marketing technology ecosystem, including HubSpot, Google Analytics, advertising, SEO, website activity, email, social media, and other tools used to measure engagement and marketing effectiveness. The role partners with Business Development, Marketing, IT, Corporate Training, operating subsidiaries, and leadership to turn analysis into recommendations and measurable action. The position may be based in one of the Company’s offices in Houston, Texas; Broomall, Pennsylvania; or Tulsa, Oklahoma.

Requirements

Bachelor’s degree in Marketing, Data Analytics, Business Intelligence, Information Systems, Data Science, Statistics, Business, or a related field; an equivalent combination of education and relevant work experience may be considered.
At least 5 years of progressive experience in marketing analytics, CRM administration, business intelligence, data analysis, marketing operations, or a related data-driven marketing role.
Strong working knowledge of CRM systems, including configuration of views, dashboards, reports, workflows, data structures, data-integrity processes, and external reporting tools.
Demonstrated experience extracting, cleaning, organizing, analyzing, and interpreting data from CRM systems and marketing technology platforms.
Proficiency with HubSpot, including reporting, workflows, properties, lists, lead scoring, campaign tracking, and marketing automation data.
Working knowledge of Microsoft Power BI and DAX.
Proficiency with Microsoft Office, including Excel, Word, PowerPoint, Teams, and SharePoint.
Strong understanding of marketing performance metrics, lead funnels, campaign attribution, customer engagement, and business development pipeline reporting.
Ability to synthesize large amounts of data into clear, actionable insights and recommendations for technical and non-technical audiences.
Excellent verbal and written communication skills, including active listening, asking thoughtful questions, explaining technical information clearly, and developing executive-ready presentations.
Strong analytical, problem-solving, and critical-thinking skills, with the ability to work through complex issues from identification to resolution.
Strong organizational skills and exceptional attention to detail, accuracy, and data quality.
Ability to manage multiple priorities, deadlines, requests, and projects in a fast-paced, changing environment.
Effective interpersonal skills and ability to build relationships and collaborate across Business Development, Marketing, IT, Operations, Corporate Training, and leadership.
Must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

Experience with Google Analytics, website analytics, digital campaign reporting, SEO reporting, paid media reporting, and customer journey tracking.
Experience with BI or visualization tools such as Tableau or Looker Studio.
Some employees may be eligible for paid time off, tuition reimbursement, and a performance or safety bonus program.

Responsibilities

Support the Company’s commitment to safety and Core Values, and adhere to its Code of Business Conduct and Ethics.
Serve as the primary point of contact, business owner, administrator, and internal champion for the CRM system.
Lead CRM optimization, including enhancements, dashboards, reporting, workflows, data integrity, permissions, roles, user access, and usability.
Work with operating subsidiaries, Business Development, Marketing, and IT to identify CRM needs, gather requirements, improve processes, and implement system solutions.
Lead the CRM Technical Steering Team to advance functionality, adoption, governance, and long-term system value.
Analyze systems, business processes, workflows, and functional needs; recommend and implement changes to improve efficiency, data quality, reporting, and user experience.
Maintain CRM data integrity through duplicate resolution, data cleansing, discrepancy reporting, correction of missing or malformed data, and improved governance.
Integrate CRM data with marketing and business tools to provide a more complete view of customer, prospect, campaign, and business development activity.
Develop and maintain dashboards, reports, scorecards, and visualizations tracking KPIs and communicating performance trends.
Analyze performance across CRM, HubSpot, Google Analytics, website activity, SEO, paid advertising, email, social media, forms, landing pages, and campaign engagement.
Build and maintain measurement frameworks for campaign ROI, lead quality, funnel performance, customer journeys, attribution, conversion rates, and marketing effectiveness.
Develop, manage, and refine HubSpot lead-scoring models using firmographic, demographic, behavioral, web, email, and engagement data.
Define and monitor marketing-qualified and sales-qualified lead criteria to help Business Development prioritize valuable prospects and opportunities.
Clean, organize, and maintain HubSpot data, including properties, associations, workflows, lists, campaign data, and reporting structures.
Collaborate with Business Development and Marketing to evaluate lead quality, campaign performance, customer engagement, and optimization opportunities.
Support Business Development’s Strategic Account Management efforts.
Conduct A/B testing, attribution analysis, ROI analysis, and campaign performance evaluations across email, paid media, web, SEO, and social channels.
Translate complex data into actionable executive-level insights, explaining changes, their significance, and potential actions.
Develop analysis, reporting, and recommendations to inform marketing priorities, budgets, campaign direction, and business development strategy.
Partner with IT and data teams to improve data collection, integration, security, scalability, and access to reliable marketing and CRM data.
Work with Corporate Training and internal stakeholders to support user training, adoption, and best practices for CRM and related marketing tools.
Support Business Development and other functions with CRM, marketing, campaign, and financial data for reports, presentations, planning, and leadership discussions.
Prepare monthly, quarterly, ad hoc, and executive-level reports.
Identify opportunities to improve marketing efficiency, data accessibility, self-service reporting, and marketing analytics maturity.
Perform other duties or responsibilities as required or assigned.