Sr Manager, Integrated Media eCommerce

Lucchese Bootmaker•Dallas, TX

1h•Hybrid

About The Position

Lucchese is hiring a Senior Manager, Integrated Media to build and manage brand and drive-to-store media programs for its western luxury lifestyle brand. The role oversees a multi-million-dollar media portfolio spanning out-of-home and airport advertising, display, CTV/OTT, creator amplification, direct mail, wholesale co-op, and event promotion. The manager selects and negotiates with media partners and measures channel impact using independent measurement rather than relying solely on vendor-reported results. This position is part of a small, close-knit Growth Marketing team and works closely with brand, product, events, wholesale, retail, Finance, Retention, and Data Science partners. It is based in Lucchese's Dallas office in a hybrid arrangement, with three days per week in the office. Some travel is required, up to 20%. Applicants must be authorized to work in the United States; visa sponsorship is not offered.

Requirements

At least 7 years of experience in integrated or brand media planning and buying across display, out-of-home/DOOH, CTV/OTT, direct mail, and co-op or partnership media.
Strong vendor negotiation and contract management skills.
Working knowledge of geo holdouts, matched-market testing, and brand-lift measurement, with skepticism toward vendor-reported results.
Experience building flighting plans and managing budgets across multiple channels and partners.
Comfort with co-op program administration and compliance.
Strong cross-functional communication and project management skills.
Currently authorized to work in the United States; Lucchese does not offer visa sponsorship.

Nice To Haves

Experience with The Trade Desk or DV360.
Experience with luxury, lifestyle, or retail brands that have a store footprint.
A bachelor's degree in marketing, communications, or business, or equivalent experience.

Responsibilities

Select, negotiate with, and manage media partners across out-of-home, airport, programmatic display and CTV, mail houses, print, and events.
Plan campaign flighting and market selection to support clear measurement, and launch tests such as CTV brand-lift studies.
Manage the wholesale co-op program end to end, including accruals, claim rules, proof of performance, and monthly utilization tracking in partnership with Finance.
Design campaign measurement with the Data Scientist before launch, including geo holdouts, matched markets, and brand-lift studies.
Own creative specifications, trafficking, and lead times for non-digital media.
Build launch and campaign calendars with brand, product, events, and wholesale teams.
Partner with Retention on audiences and mail-file selection.
Report results against controls and recommend whether to scale, hold, or exit each channel.