Integrated Media Manager

Go Fish Digital • Phoenix, AZ

2d

About The Position

Go Fish is seeking a hands-on Integrated Media Manager to build, launch, optimize, and measure paid search, paid social, and programmatic campaigns directly in platform. The manager owns execution, performance, and reporting from day one, serves as a primary day-to-day media contact for client stakeholders, and coaches junior team members. The role is suited to an experienced practitioner ready to take ownership of a high-impact media program.

The position leads campaign activation and execution, performance optimization, measurement and reporting, client communication, and team development. It includes managing campaign settings and troubleshooting issues; independently making optimization decisions; validating tracking and analyzing results; presenting performance and recommendations; collaborating with cross-functional teams; and overseeing and developing junior employees.

Requirements

• Hands-on campaign building and optimization experience across paid search, paid social, and programmatic DSPs.
• Strong fundamentals in account structure, keywords and negatives, bidding, audience and contextual targeting, retargeting, frequency, pacing, inventory quality, and creative trafficking.
• Experience troubleshooting delivery, disapprovals, tracking, and performance issues.
• Strong analytical skills and a track record of turning data into optimization decisions and client-ready insights.
• Working knowledge of conversion tracking and tagging, including GA4, GTM, pixels, and Conversions API.
• Experience presenting performance and recommendations to clients and key stakeholders.
• Ability to manage priorities, budgets, and timelines independently, with strong attention to detail.
• Strong written and verbal communication skills.
• Experience guiding or mentoring junior team members.
• Bachelor’s degree in marketing, advertising, communications, business, or a related field, or comparable professional experience.

Nice To Haves

• Experience with traditional media.
• Experience with attribution platforms, incrementality tools, or data visualization and reporting tools.
• Advanced Excel or Google Sheets skills.
• Experience developing media plans or supporting pitches and proposals.
• Experience managing direct reports.
• Experience with media campaign management tools such as MediaOcean Prisma.
• Relevant platform certifications.
• Experience with platforms such as Google Ads, Microsoft, Meta, Nextdoor, LinkedIn, TikTok, StackAdapt, The Trade Desk, or DV360.

Responsibilities

• Build, launch, and manage paid search, paid social, and programmatic campaigns directly in platform.
• Configure and quality-assure campaign objectives, structure, budgets, bids, audiences, keywords, placements, creative, UTMs, conversion actions, and naming conventions.
• Diagnose and resolve campaign delivery, disapproval, policy, and pacing issues.
• Maintain campaign documentation, optimization logs, and budget trackers.
• Own daily performance and pacing, and implement decisions about budgets, bids, search terms and negatives, audiences, frequency, placements, creative rotation, and channel allocation.
• Set performance targets and benchmarks with clients and manage campaigns to them.
• Maintain a consistent optimization cadence, including search-term mining, bid-strategy evaluation, creative-fatigue monitoring, audience refinement, and inventory and frequency management.
• Distinguish normal performance fluctuation from issues requiring immediate action, and communicate risks, impacts, and recommended responses early.
• Identify opportunities to scale successful campaigns or shift spend across channels.
• Validate tracking integrity, including pixels, server-side tracking, analytics, tag management, conversion actions, UTMs, and attribution settings; partner with analytics on data-quality gaps.
• Lead recurring and ad hoc analyses connecting media performance to business outcomes.
• Translate data into clear insights about what happened, why it happened, what it means, and what to do next.
• Maintain accurate and consistent reporting across dashboards, reviews, and client conversations.
• Support lift, incrementality, and attribution studies and recommend measurement improvements.
• Lead the media portions of client meetings and performance reviews, explaining results and decisions in clear business language.
• Set realistic client expectations, communicate proactively, and flag risks and growth opportunities early.
• Partner with strategy, creative, analytics, organic, and web teams to connect media performance to messaging and landing-page experience.
• Contribute platform-informed input on audiences, budgets, and KPIs to media plans.
• Coach and oversee junior employees, emphasizing in-platform execution quality.
• Delegate work according to needs and capacity, review deliverables, and provide timely feedback.
• Support onboarding, training, and development planning.

Benefits

• Competitive compensation.
• Flexible work environment.
• Medical, dental, and vision insurance.
• Unlimited paid time off.
• 401(k) with company match.
• Company-paid life and disability insurance.
• Paid parental leave.
• Employee wellness programs and additional perks.
• Collaborative culture with autonomy and ownership.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager