Manager, Integrated Media

MDG Solutions•Boca Raton, FL

7d•Hybrid

About The Position

MDG is hiring an experienced Manager, Integrated Media to lead paid social strategy and execution while planning and buying integrated digital and traditional media. The role is based on a hybrid schedule at MDG’s Boca Raton, Florida location: remote Mondays and Fridays, and in-office Tuesday through Thursday. Scheduled working hours are 9 a.m. to 6 p.m. on workdays. The manager will develop audience-focused, results-driven plans within client budgets and own campaign strategy, testing, optimization, measurement, and AI-enabled reporting. The position also supports new-business proposals and pitches and identifies opportunities to expand existing clients’ media investments. Paid social expertise is required across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and emerging platforms, alongside working knowledge of programmatic, digital, and traditional media. The role leads client and vendor relationships, collaborates with creative and other agency teams, and contributes to MDG’s media processes and thought leadership. It also uses AI tools for analysis, reporting, and creative development, while verifying AI-generated outputs and following MDG data policies.

Requirements

Bachelor’s degree in advertising, marketing, or a related field.
At least 5 years of agency media planning and buying experience, leaning toward paid social or related experience, including at least 1 year of mid-level management experience.
Experience planning and buying digital media, especially social and programmatic media such as OTT, display, and audio.
In-depth knowledge of social media platforms and their capabilities.
Strong analytical skills and ability to interpret data and translate insights into actionable strategies.
Excellent communication and collaboration skills.
Hands-on expertise with Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snapchat advertising platforms.
Expert knowledge of media fundamentals, including media math, target audience development, and KPI goals.
Working knowledge of conversion tracking and measurement, including pixels, CAPI, UTMs, attribution models, and incrementality or lift testing.
Demonstrated use of AI tools such as Claude, ChatGPT, or Gemini for analysis, reporting, or campaign work, with the judgment to question and verify AI output.
Ability to build clear flowcharts, budget sheets, and client-ready presentations.
Detail-oriented, with excellent written and verbal skills.
Proficiency in Excel, PowerPoint, and Google Workspace.
Ability to work collaboratively and autonomously, manage multiple projects simultaneously, and adapt to changing requests.
Client-facing experience, including presenting results and recommendations to senior client stakeholders.

Nice To Haves

Meta Certified Media Buying Professional certification.
SQL or BigQuery experience.
Healthcare experience.

Responsibilities

Develop paid social strategies aligned with client marketing objectives; establish goals and KPIs with client contacts and educate clients on platforms, tactics, and vendors.
Build and maintain account testing roadmaps with hypotheses, success criteria, and documented learnings; partner with creative teams on concepts and formats informed by performance insights.
Identify campaign optimization and growth opportunities.
Manage end-to-end paid social execution across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and X; optimize targeting, creative, and budgets.
Design and run A/B and creative tests, scale successful tactics, and manage conversion tracking setup and QA, including pixels, CAPI, UTMs, and offline conversion imports.
Use platform automation and AI features with appropriate guardrails, test automated approaches against manual ones, and manage relationships with platform partner representatives, including beta and early-access opportunities.
Lead integrated media plan development across paid social and programmatic channels such as OTT/CTV, display, and audio, as well as traditional media where appropriate.
Plan, negotiate, and buy digital and traditional media; collaborate across agency departments to integrate campaigns and improve MDG’s media processes, partners, and tools.
Develop and manage paid social and integrated media budgets, track daily pacing, recommend budget shifts, report on spend and ROI, and identify opportunities to grow client budgets.
Build measurement plans connected to client business outcomes, using lift studies, incrementality tests, and geo-holdouts where budgets allow.
Build and maintain automated reporting pipelines and live client dashboards; deliver weekly insights and monthly reports with actionable recommendations and support quarterly business reviews.
Use AI tools to draft performance summaries, identify anomalies and pacing issues, surface insights, support negotiations, and develop ad copy and creative concepts; verify outputs and follow client guidelines and MDG data policies.
Create and share reusable AI prompt libraries, templates, and SOPs for other MDG departments.
Maintain strong relationships with clients, vendors, and platform partners; prepare client presentations tailored to their audiences.
Lead media planning for new business and contribute to media-focused pitches in partnership with the new business team.
Contribute to MDG thought leadership through case studies, award submissions, and POV content on paid social and media trends.