Manager, Integrated Media

MDG Solutions•Boca Raton, FL

2d•Hybrid

About The Position

MDG is seeking an experienced Manager, Integrated Media to lead paid social strategy and execution while developing integrated media plans across digital and traditional channels. The role is based at MDG’s Boca Raton, Florida office and follows a hybrid schedule: remote on Mondays and Fridays, and in-office Tuesday through Thursday. Scheduled working hours are 9 a.m.–6 p.m. on workdays. The manager owns campaign strategy, testing, optimization, measurement, and AI-enabled reporting for assigned clients. The role requires deep paid social expertise across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and emerging platforms, alongside working knowledge of programmatic, digital, and traditional media. The manager develops audience-informed, results-driven plans within client budgets, supports new business proposals and pitches, and identifies opportunities to grow existing clients’ media investment. The position also leads client and vendor relationships, reporting and measurement practices, and collaboration with creative and other agency teams. It contributes to improving MDG’s media processes and tools and to agency thought leadership. AI tools are used to support analysis, reporting, ad copy, and creative development, with outputs verified against source data and MDG data policies followed.

Requirements

Bachelor’s degree in advertising, marketing, or a related field.
At least 5 years of agency media planning and buying experience, with a focus on paid social and/or related experience, including at least 1 year of mid-level management.
Experience planning and buying digital media, especially social and programmatic media such as OTT, display, and audio.
In-depth knowledge of social media platforms and their capabilities.
Strong analytical skills and ability to interpret data and translate insights into actionable strategies.
Excellent communication and collaboration skills.
Hands-on expertise across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snapchat advertising platforms.
Expert knowledge of media fundamentals, including media math, target audience development, and KPI goals.
Working knowledge of conversion tracking and measurement, including pixels, CAPI, UTMs, attribution models, and incrementality or lift testing.
Demonstrated use of AI tools such as Claude, ChatGPT, or Gemini for analysis, reporting, or campaign work, and judgment to question and verify AI output.
Ability to build clear flowcharts, budget sheets, and client-ready presentations.
Detail-oriented, with excellent written and verbal skills.
Proficiency in Excel, PowerPoint, and Google Workspace.
Ability to work collaboratively and autonomously.
Ability to manage multiple projects simultaneously and adapt to changing requests.
Client-facing experience, including presenting results and recommendations to senior client stakeholders.

Nice To Haves

Meta Certified Media Buying Professional certification.
Experience with reporting and data tools such as Supermetrics, Funnel, Looker Studio, or Tableau.
SQL or BigQuery experience.
Healthcare experience.

Responsibilities

Develop paid social strategies aligned with client marketing objectives and campaign goals.
Work with client contacts to establish goals and KPIs, and educate clients on platforms, tactics, and vendors through points of view when needed.
Create and maintain account testing roadmaps with hypotheses, success criteria, and documented learnings.
Partner with creative teams to brief new concepts and formats based on performance insights.
Identify campaign optimization and growth opportunities.
Manage end-to-end paid social campaign execution across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and X.
Optimize targeting, creative, and budgets based on campaign performance.
Design and run structured A/B and creative tests, and scale successful tactics across accounts.
Own conversion tracking setup and quality assurance, including pixels, Conversions API, UTM parameters, and offline conversion imports.
Use platform automation and AI features with clear guardrails, testing automated approaches against manual approaches.
Manage platform partner relationships, including beta and early-access opportunities for clients.
Lead integrated media planning that combines paid social with programmatic channels such as OTT/CTV, display, and audio, and when appropriate print, radio, television, and out-of-home.
Plan, negotiate, and buy digital and traditional media with vendors and partners.
Collaborate with digital, creative, and other agency departments to integrate campaigns across channels.
Improve MDG’s media processes, partners, and tools for the benefit of teams and clients.
Develop and manage paid social and integrated media budgets, including accounts ranging from $1–5 million or more.
Track budget pacing daily and recommend shifts across platforms, channels, and campaigns based on performance.
Monitor and report on spend, including ROI and cost-effectiveness insights.
Identify opportunities to increase existing client media budgets.
Build measurement plans connecting media to client business outcomes, using lift studies, incrementality tests, and geo-holdouts where budgets allow.
Build and maintain automated reporting pipelines that feed live client dashboards.
Deliver weekly performance insights and monthly reports with actionable recommendations, and support quarterly business reviews.
Use AI tools to draft performance summaries, flag anomalies and pacing issues, surface insights, and support media negotiations; verify AI output against source data before sharing with clients.
Use generative AI to accelerate ad copy and creative concept development for testing within client brand and compliance guidelines.
Create and share prompt libraries, templates, and standard operating procedures so other MDG departments can reuse AI workflows.
Follow MDG data policies, including keeping client and customer personal data out of unapproved AI tools.
Maintain strong client, vendor, and platform partner relationships.
Create client presentations with executive-level and detailed views tailored to the audience.
Lead media planning for new business and serve as a leading voice in media-focused pitches alongside the new business team.
Contribute to MDG thought leadership, including case studies, award submissions, and points of view on paid social and media trends.