Manager, Media and Integrated Marketing

SC Johnson•Racine, WI

12d•Hybrid

About The Position

The Media & Integrated Marketing (MIM) Manager is an embedded marketing business partner who helps translate brand and business strategy into impactful integrated marketing plans and experiences. Reporting to the Director of Media & Integrated Marketing, the manager works closely with Marketers and cross-functional partners to bring a holistic perspective across paid, owned and earned channels and support smarter marketing decisions from strategic planning through activation, optimization and learning. The role combines consumer, brand, business and channel thinking. The manager partners with Marketers and agencies to shape integrated marketing strategy, guide investment and activation choices, and improve marketing quality and effectiveness to drive measurable business growth. The position brings particular depth in total paid media and modern marketing, while partnering beyond media to shape a cohesive, distinctive and effective total consumer and brand experience. It connects marketing investment and measurement to business performance, using results and learnings to strengthen future strategy and execution. The role interacts frequently with senior stakeholders and requires strategic capability, strong influence and communication skills, and exceptional collaboration.

Requirements

Bachelor’s degree.
At least 7 years of experience in integrated marketing, media, communications or related disciplines.
Demonstrated experience connecting marketing strategy and investment to brand and business outcomes.
Legally authorized to work in the United States.

Nice To Haves

Deep understanding of the modern marketing ecosystem, including total paid media, digital and retail media, audiences, social and content, commerce, and measurement, and ability to connect these capabilities in integrated marketing strategies.
Experience working across or in partnership with agencies, platforms and cross-functional teams; consumer packaged goods experience is strongly preferred.
Ability to connect business strategy, consumer insight and marketing execution to improve commercial outcomes.
Experience as a hands-on business partner who can move between strategy and execution.
Strong integrated marketing judgment across paid, owned and earned, with depth in one or more areas such as media, social or creator marketing, commerce or retail media, communications, or marketing effectiveness.
Strong problem-solving skills, sound judgment and financial acumen.
Track record of influencing business results and improving marketing output.
Ability to prioritize high-value work and make effective decisions in a fast-moving environment.
Strong organizational and communication skills.
Excellent consulting skills and ability to influence across functions and levels.
Willingness to respectfully challenge the status quo and external partners to achieve stronger outcomes.
Entrepreneurial mindset with a bias toward action, experimentation and continuous improvement.
Confidence making timely decisions based on sound judgment and strong analytical skills.
Ability to bring cross-agency and cross-functional partners across eCommerce, PR and influencer, media, social, creative and commerce together around shared business and brand goals.
Ability to build collaborative relationships across Marketing, Omni/Shopper, Analytics, agencies and other enterprise partners.
Passion for modern marketing and curiosity about emerging consumer behaviors, platforms and opportunities.

Responsibilities

Partner with Marketers to turn brand and business priorities into integrated strategies and plans across paid, owned and earned channels, connecting consumer, brand, business and channel thinking to drive measurable growth.
Guide allocation of total paid investment across digital, retail media, commerce and emerging platforms, using priorities, audience opportunity, effectiveness and performance to identify where investment can have the greatest impact.
Develop audience-led strategies with CIBA across the consumer journey, using consumer understanding to improve how, where and when brands connect with consumers across paid, owned and earned channels.
Connect marketing investment, measurement and business performance by working with cross-functional teams and using Brand Health, MMA, media and retail media performance, commerce and eCommerce signals, and other relevant measurement sources to identify optimization opportunities and inform future decisions.
Connect marketing strategy to eCommerce and digital commerce environments, including Amazon, major retailers and last-mile platforms, to improve the consumer experience from discovery through conversion.
Shape connected strategies for social, content and influence, including brand-led content, creators and influencers, social platforms, and evolving behaviors such as social search and discovery.
Build strategic external partnerships with media, technology, commerce and retail partners, including media partners and retailer JBPs, to unlock capabilities, innovation, effectiveness and business value.
Work with Marketers, agencies and cross-functional teams to improve integrated marketing quality and effectiveness across media, creative, commerce, social, creator and influencer, PR and earned media, and other consumer touchpoints.
Use understanding of data, technology and the evolving marketing ecosystem to identify ways technology, automation and emerging capabilities can improve marketing speed, quality and effectiveness.
Ensure content and brand expression fit the environments where consumers experience them, working across Marketing, creative, social, commerce and agency teams to strengthen the total consumer and brand experience.
Drive continuous improvement and innovation in modern marketing by combining external learning, emerging capabilities and brand needs to evolve how SC Johnson reaches, engages and converts consumers.