Manager, Media and Integrated Marketing

SC Johnson•Racine, WI

13d•Hybrid

About The Position

The Media & Integrated Marketing (MIM) Manager is an embedded marketing business partner who helps translate brand and business strategy into impactful integrated marketing plans and experiences. Reporting to the Director of Media & Integrated Marketing, the role works closely with Marketers and cross-functional partners to bring a holistic perspective across paid, owned and earned channels and support smarter decisions from strategic planning through activation, optimization and learning. The MIM Manager partners with Marketers and agencies to shape integrated marketing strategy, guide investment and activation choices, and improve marketing quality and effectiveness to drive measurable business growth. The role brings particular depth in total paid media and modern marketing, while also helping shape a cohesive, distinctive and effective total consumer and brand experience. It connects marketing investment and measurement to business performance and applies results and learnings to strengthen strategy and execution. The position interacts frequently with senior stakeholders and requires strategic capabilities, strong influencing and communication skills, and exceptional collaboration.

Requirements

Bachelor’s degree.
At least 7 years of experience in integrated marketing, media, communications or related disciplines.
Demonstrated experience connecting marketing strategy and investment to brand and business outcomes.
Legally authorized to work in the United States.

Nice To Haves

Deep understanding of the modern marketing ecosystem, including total paid media, digital and retail media, audiences, social/content, commerce and measurement, and the ability to connect these capabilities into integrated strategies.
Experience working with or in partnership with agencies, platforms and cross-functional teams; consumer packaged goods experience is strongly preferred.
Ability to connect business strategy, consumer insight and marketing execution to improve commercial outcomes.
Experience as a hands-on business partner who can move between strategy and execution.
Strong integrated marketing judgment across paid, owned and earned, with depth in one or more areas such as media, social/creator, commerce/retail media, communications or marketing effectiveness.
Strong problem-solving skills, sound judgment and financial acumen.
Track record of impacting business results and improving marketing output.
Ability to prioritize high-value work and make effective decisions in a fast-moving environment.
Strong organizational and communication skills.
Excellent consulting skills and ability to influence across functions and levels.
Willingness to respectfully challenge the status quo and external partners to achieve stronger outcomes.
Entrepreneurial mindset, bias toward action, experimentation and continuous improvement.
Confidence making timely decisions based on sound judgment and strong analytical skills.
Ability to align cross-agency and cross-functional partners in eCommerce, PR/influencer, media, social, creative and commerce around shared business and brand ambitions.
Ability to build collaborative relationships across Marketing, Omni/Shopper, Analytics, agencies and other enterprise partners.
Passion for modern marketing and curiosity about emerging consumer behaviors, platforms and opportunities.

Responsibilities

Partner with Marketers to turn brand and business priorities into integrated plans across paid, owned and earned channels.
Guide allocation of total paid investment across digital, retail media, commerce and emerging platforms, using business priorities, audience opportunity, effectiveness and performance.
Develop audience-led strategies with CIBA across the consumer journey to improve how, where and when brands connect with consumers.
Connect marketing investment, measurement and business performance by working with cross-functional teams and using Brand Health, MMA, media and retail media performance, commerce/eCommerce signals and other relevant measurement sources.
Connect marketing strategy across the path to purchase, including eCommerce and digital commerce environments such as Amazon, major retailers and last-mile platforms.
Shape a connected approach to social, content and influence across brand-led content, creators/influencers, social platforms, social search and discovery.
Build and leverage external partnerships across media, technology, commerce and retail, including media partners and retailer JBPs.
Work with Marketers, agencies and cross-functional teams to improve integrated marketing quality and connectivity across media, creative, commerce, social, creator/influencer, PR/earned and other consumer touchpoints.
Identify opportunities to use data, technology, automation and emerging capabilities to improve marketing speed, quality and effectiveness.
Ensure content and brand expression suit the environments in which consumers experience them, partnering with Marketing, creative, social, commerce and agency teams.
Drive continuous improvement and innovation in modern marketing by combining external learning, emerging capabilities and brand needs.