Media and Marketing Manager

Chapman University Careers•Irvine, CA

13d

About The Position

The Media and Marketing Manager works closely with key stakeholders to develop and implement a comprehensive marketing strategy that elevates the Fowler School of Law’s public profile and promotes its JD program, faculty accomplishments, programs, and events to external audiences, with an emphasis on digital strategies. The role develops targeted communications for prospective students, alumni, local and regional legal communities, the legal academy, and potential and established donors. The manager oversees the school’s digital content strategy and social media channels, web properties, email campaigns, print publications and collateral, photography and videography, and marketing analytics. The position serves as a brand steward, maintains accessible and accurate digital content, coordinates vendors and supplemental creative support, and reports performance and recommendations to school leadership. Additional duties may be assigned to support departmental and organizational needs.

Requirements

At least three years of experience in a marketing role for a business, nonprofit, or similar professional organization.
Ability and willingness to work evenings and weekends as necessary to meet business and organizational needs.
Demonstrated ability to develop and execute an integrated marketing communications strategy across digital and print channels for a complex organization with multiple stakeholder groups.
Strong writing, editing, and storytelling skills, including the judgment to adapt voice and depth for different audiences.
Proficiency in graphic design and layout using Adobe Creative Suite or equivalent, photography and photo editing, and video production and editing.
Working knowledge of web content management systems, HTML/CSS fundamentals, search optimization practices, structured data, and web accessibility standards.
Proficiency with email marketing platforms such as Mailchimp or equivalent, audience segmentation, and marketing automation concepts.
Fluency with analytics and reporting tools, and ability to translate data into clear narrative recommendations for non-technical leadership.
Ability to maintain confidentiality and exercise professionalism, discretion, diplomacy, and ethical judgment.
Excellent interpersonal and relationship-building skills, with the ability to work effectively with faculty, students, administrators, staff, vendors, and external stakeholders.
Strong project management skills and ability to manage concurrent deadlines, production cycles, and event calendars with limited supervision.

Responsibilities

Develop, implement, and maintain a comprehensive digital content strategy, production calendar, and posting cadence for internal and external audiences.
Manage the Fowler School of Law’s social media channels, including content planning and production, scheduling, publishing, community management, monitoring, and escalation of issues.
Create and format original writing, graphic design, photography, video, and motion graphics for individual platform conventions and audiences.
Maintain the school’s voice, visual identity, and message integrity across digital, print, and in-person touchpoints in accordance with Chapman University brand guidelines.
Advise on media developments, channel selection, and appropriate uses of media.
Maintain and publish content for the school’s public-facing university website section, blog, and internal document and announcement site.
Create, edit, and maintain digital assets using web and graphic design, photography, photo editing, copywriting, and copy editing skills.
Manage the content lifecycle of web properties, including content audits, retirement or consolidation of outdated pages, and maintenance of accurate faculty profiles, program pages, admissions information, and outcomes data.
Ensure digital content meets WCAG 2.1 AA or the current university accessibility standard, including accessibility for images, video, audio, color contrast, headings, and documents.
Maintain a digital asset management system and organized archive of photography, video, logos, templates, and approved copy, including rights, consent, and usage documentation.
Design, build, test, deploy, and report on mass email campaigns, including newsletters, event promotion, announcements, alumni communications, and recruitment support messaging.
Produce print collateral for school events, including programs, posters, invitations, signage, and poster-sized infographics.
Manage editorial, design, photography, layout, and production for print publications, including story development, assignments, editing, fact-checking, proofing, vendor coordination, and distribution.
Create, update, and manage print materials such as the FSOL Viewbook, flyers, advertisements, mass-mailing pieces, and announcements, coordinating stakeholders to meet purpose, deadlines, and budget specifications.
Manage print vendor and mail-house relationships, obtain quotes, negotiate specifications, oversee press checks and quality control, track costs against budget, and manage inventory to reduce waste and reprint cycles.
Photograph law school events and edit or repurpose images for social, web, print, and media relations use.
Plan, shoot, and edit video content, including short-form social videos, faculty interviews, program overviews, and event highlights; manage captioning, audio quality, and accessibility deliverables.
Direct and quality-control external photographers, videographers, designers, and student assistants when supplemental support is needed.
Establish digital marketing goals, targets, and benchmarks aligned with the school’s strategic marketing priorities, and monitor performance.
Produce monthly performance and engagement reports for school leadership on web, social, email, paid media, and print-linked activity, providing interpretation, insight, and recommendations.
Perform additional duties and responsibilities as assigned to support departmental and organizational needs.