Integrated Media Supervisor

Wpromote•New York City, NY

14h

About The Position

Giant Spoon is seeking an Integrated Media Supervisor with strong foundational media expertise to develop and execute strategic, creative media plans informed by data and culturally driven insights. The agency emphasizes impact over impressions, expansive brand experiences, and partnership-based media approaches. This role offers broad planning and buying experience across channels and involves work that can span media, strategy, intelligence, and creativity. The position works from the company’s New York office on Tuesdays, Wednesdays, and Thursdays. The supervisor participates in and oversees the media planning process from strategy through execution and reporting. They manage client communications, research, budgets, campaign operations, partner coordination, planning and negotiations, performance analysis, and creative media brainstorming. They also manage and develop Media Planners and Assistant Media Planners. The anticipated annual salary range is $80,000–$100,000. Salary is based on factors including relevant experience, knowledge, skills, job duties, and geographic location. Giant Spoon offers medical, dental, and vision insurance, 401(k) matching, paid time off, and other benefits and perks. The agency states its commitment to an inclusive workplace and notes that AI tools may assist with parts of the hiring process, while final hiring decisions are made by humans.

Requirements

At least 3 years of experience in integrated media planning and buying, across digital and traditional media, in an agency or client-side role.
Experience planning and buying in at least four of the following channels: CTV, social media, podcast, creator content, out-of-home, YouTube, linear TV, radio or streaming music, and display or native.
Ability to develop a comprehensive omnichannel media plan from a brief, balancing factors such as efficiency, measurability, impact, and upper-, mid-, and lower-funnel KPIs as appropriate.
Experience with media planning and buying tools such as Prisma or Media Ocean.
Experience with budgets, billing, and reconciliation.
Excellent written, verbal, and presentation skills.
Past experience managing more junior team members.
Experience with trafficking, campaign setup, and quality assurance, including digital tagging and trafficking.
Strong organization and project management skills, with the ability to meet deadlines and streamline processes.
Curiosity about consumer behavior trends, and interest in technology and innovation and their applications to the industry.

Nice To Haves

Direct end-to-end linear TV campaign activation experience, including trafficking, setup, quality assurance, and execution.
Hands-on experience with digital tagging.
Experience working in-platform in Meta, TikTok, and YouTube.
Experience with creator content.

Responsibilities

Participate in and oversee all stages of the media planning process.
Build strategies and analyze media plans to produce client recommendations, execute plans, and report on results.
Handle client communications, including status calls, presentations, and written communications; conduct one-to-one client conversations as needed.
Compile research using syndicated tools, including marketplace insights, audience media consumption habits, and competitive spend.
Manage billing and budget and invoice reconciliation directly and by overseeing more junior team members.
Oversee campaign monitoring, recommend daily, weekly, and monthly optimizations, and oversee day-to-day campaign operations.
Gather, review, and evaluate channel and partner capabilities and proposals.
Coordinate outreach and develop requests for proposals based on client briefs.
Coordinate tactical planning, negotiations, and execution tied to media briefs.
Analyze reporting and draw insights in the context of campaign objectives, collaborating with the analytics team when needed.
Contribute to creative media brainstorms.
Manage the day-to-day work of Media Planners and Assistant Media Planners, including project management, training, mentoring, and quality assurance.
Stay up to date on media trends and evolving capabilities.