Manager, Integrated Media - Hydro Flask

Helen of Troy•Bend, OR

7d•Hybrid

About The Position

The Manager, Integrated Media supports Hydro Flask’s media strategy from brief development through execution, partnering closely with the Sr. Manager, Media & Social Strategy and the Media Agency of Record (AOR). The role coordinates stakeholder feedback, timing, priorities, and day-to-day agency collaboration, while incorporating enterprise media standards, measurement frameworks, and best practices from the Marketing Center of Excellence (COE). The manager translates brand priorities, commercial goals, product launches, retail moments, and campaign objectives into media briefs and integrated plans. The position coordinates with Brand, Retail Sales, DTC/eCommerce, Marketing COE Media & Analytics, and agency partners to align plans with business priorities, budgets, timing, and measurement expectations. It oversees follow-through across paid social, search, programmatic, display, retail media, e-commerce, and DTC performance channels; monitors timelines, approvals, pacing, performance, and optimization; and shares campaign learnings, budget implications, and decisions. The role also connects media and creative teams, clarifies creative requirements, coordinates asset delivery, and uses performance insights to inform creative testing and optimization. The role is based in Bend, Oregon, with a hybrid schedule that generally includes onsite collaboration Tuesday through Thursday and remote work Mondays and Fridays, subject to business needs and manager expectations. Helen of Troy describes its culture as inclusive, collaborative, and supportive of new ideas and employee development.

Requirements

Bachelor’s degree.
At least 5 years of experience planning, managing, or activating digital media campaigns across paid social, search, programmatic, display, retail media, e-commerce, or DTC channels.
Ability to translate brand priorities into media briefs, agency direction, campaign timelines, performance expectations, and optimization actions.
Experience working with media agencies and cross-functional partners in a matrixed operating model, including ownership of feedback, escalation, and decision routing.
Working knowledge of Amazon Ads and retail media platforms such as Walmart Connect, Target Roundel, and other retailer media networks.
Strong understanding of campaign measurement, pacing, budget stewardship, performance reporting, and executive-ready communication of risks, learnings, and next steps.
Strong analytical skills and ability to turn complex performance data into meaningful business insights.
Understanding of media measurement, attribution, incrementality, and marketing KPIs.
Strong project management skills and ability to manage multiple campaigns and priorities simultaneously.
Excellent written and verbal communication skills.
Proficiency in social media management tools.
Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
Strong attention to detail and organizational skills.
Experience with paid media execution in an agency or in-house.
Ability to communicate in the brand’s voice through social media.
Demonstrated high degree of customer service.
Ability to manage and influence remote teams.
Track record of collaborating with other departments on planning and execution.
Authorization to work full-time in the United States.

Nice To Haves

Master of Business Administration.
Experience with graphic design tools such as Adobe Creative Suite.

Responsibilities

Support the Sr. Manager, Media & Social Strategy as a point of contact and media decision maker by preparing media requests, briefs, feedback, priorities, and escalation inputs for the Media AOR.
Translate Hydro Flask brand priorities, commercial goals, product launches, retail moments, and campaign objectives into actionable media briefs and integrated media plans.
Coordinate with Brand, Retail Sales, DTC/eCommerce, Marketing COE Media & Analytics, and agency partners to align plans with business priorities, budget guardrails, timing, and measurement expectations.
Manage day-to-day media planning and activation follow-through across paid social, search, programmatic, display, retail media, e-commerce, and DTC performance channels.
Monitor campaign timelines, deliverables, approvals, pacing, performance, and optimization needs; identify risks and support resolution with the Marketing Director, COE, and agency partners.
Capture campaign learnings, performance highlights, budget implications, and key decisions for future planning, executive updates, and cross-functional alignment.
Act as a liaison between media and creative teams by translating media strategies into creative requirements and coordinating asset development and delivery.
Use performance insights to inform creative testing and optimization.