Integrated Media Manager
About The Position
Ptarmigan Media, part of Omnicom Media Group, provides media services specializing in the Financial Services sector. The company serves more than 80 global clients with data-driven strategies across financial marketing and the B2B2C landscape. The Integrated Media Manager will join Ptarmigan Media’s New York office and help shape client outcomes and business growth in a collaborative, fast-paced environment. The role leads day-to-day client relationships and develops cross-channel media recommendations, overseeing campaign execution, budgets, pacing, analysis, and optimization. It also coordinates with planning, digital, and investment teams; mentors junior staff; supports media partner RFP development; and contributes to thought leadership and new business development. The position requires at least four years of media planning and buying experience within a media agency, broad cross-channel expertise, strong analytical and communication skills, and proficiency with specified media and office tools. Financial Services experience is preferred but not required. Omnicom policy requires employees to work in the office at least three days a week, unless the agency or manager directs additional in-office days, to the extent permitted by local law.
Requirements
- At least 4 years of media planning and buying experience within a media agency.
- Strong knowledge of 360-degree, cross-channel media, including Search, Social, Programmatic, Video, Content, Display, Print, TV/OTT, OOH, and Audio.
- Ability to develop and implement innovative ideas that improve channel performance and client processes.
- Strong analytical skills, including interpreting digital performance data and reporting KPIs across multiple tactics.
- Effective negotiation skills to deliver incremental value for client investments.
- Proficiency with Google Analytics, Campaign Manager (DoubleClick/DFA), Google Data Studio, and Prisma.
- Ability to build strategic, collaborative relationships with media partners and clients.
- Exceptional communication, presentation, and writing skills.
- Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
- Advanced proficiency in Microsoft Office Suite.
Nice To Haves
- Experience in the Financial Services category is preferred, but not required.
Responsibilities
- Serve as the day-to-day client lead and respond effectively and promptly to client needs and requests.
- Develop and present comprehensive media recommendations, including tactical activations and custom solutions, to meet client goals.
- Oversee end-to-end campaign execution, from trafficking and creative delivery through reporting and optimization, ensuring quality, accuracy, and deadline adherence.
- Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
- Analyze campaign performance and provide actionable insights and optimization strategies based on data and KPIs.
- Maintain awareness of ongoing work across planning, digital, and investment teams to ensure strategic alignment.
- Guide, mentor, and develop junior team members by setting expectations, prioritizing work, maintaining quality standards, and supporting professional growth.
- Collaborate on project timelines and coordinate cross-functional inputs to meet delivery milestones.
- Support junior staff in developing clear, strategic RFPs and ensure media partner proposals are innovative, best-in-class, and aligned with client objectives.
- Contribute to Ptarmigan Media’s thought leadership and new business development initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
