Senior Manager, HPP US Patient Marketing

AstraZeneca • Boston, MA

1d

About The Position

Under the guidance of the Director of HPP Patient Marketing, the Senior Manager implements patient engagement and omnichannel strategies. The role owns individual work streams, such as print, digital, or adherence resources, and collaborates with the Associate Director of Patient Marketing to deliver promotional efforts in a timely manner. It works across Patient Services, Patient Advocacy, Payer Marketing, OMNI, Field Sales, HCP Marketing, TLL, Legal, Compliance, Regulatory, and the Promotional Review Committee (PRC).

The Senior Manager partners with marketing agencies and internal teams to create and execute brand materials, develops print and digital resources, supports patient education programs and the patient ambassador program, and helps coordinate the brand’s conference presence. The role also supports cross-functional collaboration and the operational backbone of the brand, including print production, inventory management, PRC planning, budgets, timelines, and procedures. The position requires approximately 30% travel and is generally conducted in an office environment during standard business hours.

Requirements

• Bachelor's degree in Life Sciences or another relevant field.
• Strong knowledge of Microsoft Word, PowerPoint, and Excel.
• Fluency in written and spoken English.
• Ability to manage multiple projects across functional areas and work independently when appropriate.
• At least 3 years of pharmaceutical industry experience and working knowledge of marketing principles, including brand management, patient education, and NPP.
• Strong attention to detail, a driver mentality, and high ethical standards and personal integrity.
• Approximately 30% travel.
• Ability to use a computer, communicate via phone, video, and electronic messaging, engage in problem solving and analysis, collaborate with others, and maintain general availability during standard business hours, with or without accommodation.

Nice To Haves

• Experience with event planning.
• Operational and/or account management background, strategic thinking skills, and curiosity to learn and grow in the role.
• Experience working with or for external agencies, including AOR and media, on a day-to-day basis.
• Experience with budget management.
• Oncology, rare disease, or specialty care experience.
• Patient Marketing or patient-facing experience.
• Agency experience.
• Ability to manage complex projects.
• Demonstrated ability to lead without authority in a matrix-style environment.
• Ability to gauge the feasibility, impact, and risks of proposed programs.
• Strong business acumen, including managing multiple program budgets, timelines, processes, and procedures.

Responsibilities

• Partner with multiple marketing agencies and internal and external stakeholders, including AOR, media, patient ambassador, and Omnichannel partners, to create and execute brand materials.
• Develop print and digital materials that support overall brand goals, including social media content, CRM, OneSource resources, and patient print materials.
• Collaborate with the Associate Director of HPP Patient Marketing to deliver cross-functional, new-to-brand initiatives.
• Execute patient educational programs, including content development, scheduling live and virtual programs, and monitoring performance, in coordination with field teams, patient ambassadors, and Advocacy.
• Support the patient ambassador program, including development of new patient stories and completion of patient photo and video shoots.
• Develop the brand’s presence at the national advocacy conference with support from the team.
• Collaborate with HCP Marketing on holistic tactical execution of HPP Patient omnichannel brand and disease assets.
• Support the patient team during cross-functional meetings, present updates, and gather input on materials in development as appropriate.
• Support print production and inventory management, weekly PRC planning and preparation for new materials and expirations, and delivery of projects within communicated timeframes.
• Bring a can-do leadership mindset, build energy and excitement about the brand, and encourage cross-functional teams to support the brand mission.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior