Senior Manager, Health Care Delivery Strategic Marketing

CVS Health•Island, KY

2d•$82,940 - $182,549

About The Position

The Senior Manager, Health Care Delivery Strategic Marketing, leads marketing strategy and integrated execution across a portfolio of MinuteClinic services and growth initiatives spanning in-person, virtual, and asynchronous care. The role translates business priorities into actionable marketing plans that build awareness, improve the patient experience, and support measurable business growth. It partners with teams across Media, CRM, Digital, Analytics, Creative, Operations, Clinical, Legal, and Finance to deliver customer-centered marketing programs. The leader oversees strategy, performance measurement, budget management, and team development, and serves as a trusted advisor to business stakeholders.

Requirements

7+ years of experience in marketing strategy, integrated marketing, digital marketing, growth marketing, CRM, media, content, or related disciplines.
6+ years of experience leading complex cross-functional initiatives, agency relationships, or teams in a matrixed environment.
Ability to translate business goals, consumer insights, and market opportunities into actionable marketing strategies and measurable outcomes.
Strong analytical skills, including experience using performance metrics, testing methodologies, financial data, and business insights to guide decisions.
Ability to influence senior stakeholders, manage multiple priorities, communicate effectively, and drive execution in a fast-paced environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field.

Nice To Haves

7+ years of marketing experience within healthcare, retail, consumer services, or another highly regulated industry.
Experience leading marketing strategies across a diverse portfolio of products, services, or growth initiatives.
Success improving digital customer or patient journeys through collaboration with marketing, product, analytics, digital, and operations teams.
Experience managing budgets, forecasting investments, and making data-driven recommendations to optimize business performance.
Familiarity with AI-enabled marketing, search, content creation, personalization, analytics, and measurement tools.
MBA or advanced degree.

Responsibilities

Develop and execute annual marketing strategies, investment recommendations, roadmaps, and integrated campaigns supporting MinuteClinic business objectives and growth priorities.
Lead cross-functional teams and agency partners through planning, development, launch, and optimization of omnichannel marketing initiatives across paid media, search, CRM, digital, content, influencer, and in-store channels.
Use consumer insights, market intelligence, performance metrics, and business data to identify opportunities, inform decisions, and optimize marketing effectiveness.
Partner with business leaders and stakeholders to improve patient acquisition, engagement, customer journeys, and the overall care experience, while driving alignment across complex initiatives.
Manage portfolio budgets, forecast investments, monitor spending, evaluate performance, and provide executive-level recommendations about priorities, risks, tradeoffs, and resource allocation.
Oversee marketing strategy, performance measurement, budget management, and team development.