Senior Manager, GTM Operations (Timberland)

VF Corporation•Stratham, NH
•$104,000 - $130,000

About The Position

The Senior Manager, GTM Operations leads operational execution of Timberland’s global go-to-market process, translating strategy into clear calendars, milestone discipline, governance, and cross-functional alignment across brand and regional teams. The role partners with product, marketing, commercial, and other teams to support timely delivery of market-ready products. It ensures brand and regional collaboration is structured, visible, and consistently executed through calendar management, process improvement, issue resolution, readiness tracking, reporting, and data governance. The position reports to the Head of GTM Strategy and Operations. It also works with GTM leaders to connect operational priorities with overarching GTM strategies and presents collaborative strategies to senior leadership. The role requires 7–10 years of experience in operational roles, particularly calendar and process management.

Requirements

  • 7–10 years of experience in operational roles, with expertise in calendar and process management.
  • Project management skills and ability to coordinate with Design, Development, Merchandising, Marketing, Planning, Supply Chain, and Commercial teams.
  • Experience resolving operational inefficiencies and implementing process improvements across regions.
  • Ability to develop and execute collaborative strategies aligned with brand goals and present them to senior leadership.
  • Experience managing PLM systems and maintaining data integrity.
  • Expertise in managing complex workflows and identifying process improvements.
  • Experience managing calendars, timelines, and key deliverables for global launches.

Nice To Haves

  • Formal education in a related field.

Responsibilities

  • Manage the seasonal global GTM calendar and processes with product, marketing, and commercial counterparts, aligning cross-regional and cross-functional timelines.
  • Track milestone progress, proactively manage bottlenecks, create contingency plans, and resolve operational challenges while ensuring adherence to the “One VF” approach through templates and process governance.
  • Ensure teams deliver high-quality work at each milestone and that key decisions are made at the appropriate level and time.
  • Provide reporting and analytics to support data-informed decisions in seasonal GTM execution.
  • Govern GTM data quality, ensuring milestone, calendar, and product information is accurate, consistent, and reliable across systems and teams.
  • Identify process gaps and implement solutions to streamline workflows.
  • Work with GTM leaders to connect operational priorities with overarching GTM strategies.
  • Coordinate and communicate with cross-functional teams to build and maintain the multi-seasonal collaboration calendar.

Benefits

  • Additional compensation awards may include an annual incentive plan, sales incentive, or commission potential.
  • VF benefits programs are available; details are provided during the hiring process.
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