Senior Manager, GTM Engineering

Rippling•San Francisco, CA

10h•$165,000 - $275,000

About The Position

Rippling is seeking a Senior Manager, GTM Engineering to lead a team building AI agents, automation, and data systems that help Marketing and Sales operate at scale across the company’s 30+ products. The role serves as the technical lead for GTM Engineering, translating business needs into systems used by teams every day. The work includes building agents to create, manage, and optimize campaigns across email, ads, and sales outreach, and connecting prospect data and signals to relevant messaging and engagement. The Senior Manager partners closely with Growth Marketing, Marketing Operations, RevOps, and Sales to identify opportunities, prioritize the roadmap, and deliver measurable business impact. The role combines technical leadership and hands-on execution, including solution architecture, workflow prototyping, team coaching, and communicating how technical work supports business growth. Rippling values in-office work for collaboration and company culture. Employees who live within a defined radius of a Rippling office are expected, under current policy, to work in the office at least three days a week. The role offers competitive salary, benefits, and equity; US salary ranges vary by location, but specific ranges are not provided in the posting.

Requirements

At least 5 years of experience building GTM systems, marketing technology, or related software and data products.
Strong coding and SQL skills, sound architectural judgment, and evidence that previous work improved business outcomes.
Hands-on experience using LLMs, APIs, and data pipelines to automate meaningful workflows.
Ability to move quickly from an idea to a prototype and make the prototype reliable in production.
Experience leading or managing a technical team and developing engineers.
Experience working across Marketing, Sales, Operations, and Engineering.
Ability to clarify ambiguous requests, explain technical tradeoffs, and build alignment around priorities.
Understanding of how GTM teams work and ability to identify opportunities to improve manual processes.
Ability to balance experimentation with maintainable systems and use usage, feedback, and results to determine what to improve.

Responsibilities

Serve as the technical lead for GTM Engineering, set technical direction, review designs and implementations, and hire and coach a team.
Build AI agents that help teams create, manage, and optimize campaigns across email, ads, and sales outreach, including audience selection, messaging, execution, and performance analysis.
Own the suite of internal tools and vendors that drive the GTM Engineering strategy.
Extend the TAM Platform and signal workflows to improve prospect coverage, segmentation, enrichment, and personalization, making data actionable for Marketing and Sales.
Partner with GTM stakeholders to translate business problems into requirements and prioritized projects.
Define success measures with stakeholders, communicate progress and tradeoffs, and own adoption, reliability, and ongoing improvement of the systems the team builds.