GTM Data Operations Manager

FieldPulse • Dallas, TX

8h • Hybrid

About The Position

FieldPulse is hiring a GTM Data Operations Manager to own and scale the lead generation and data operations engine supporting its Sales organization. This person will be the internal expert on lead data, prospecting infrastructure, data quality, and sales intelligence, building and maintaining high-quality lead lists and repeatable systems that keep the sales pipeline supplied with suitable prospects.

The role combines hands-on data work with building the processes, workflows, and infrastructure needed to support a growing sales organization. It partners closely with Sales leadership, Sales operations, account executives, and Marketing to improve targeting, prospect coverage, data quality, and outbound effectiveness. Experience in field service management software or the trades technology space is strongly preferred.

The position is hybrid at FieldPulse’s headquarters in Dallas, Texas, in a collaborative, fast-paced environment.

Requirements

• Experience in data operations, sales operations, lead generation operations, sales intelligence, or a similar role.
• A strong track record of building, sourcing, enriching, and maintaining large volumes of high-quality B2B prospect data.
• Expert-level knowledge of lead generation and data enrichment tools, prospecting platforms, and data verification processes.
• Strong understanding of what makes a lead actionable and how data quality affects sales productivity and pipeline generation.
• Experience building repeatable processes, workflows, and automations to support sales teams at scale.
• Strong analytical skills and exceptional attention to detail, including the ability to identify data issues and prevent recurrence.
• A proactive, resourceful approach to finding and improving prospect data.
• Ability to operate independently, prioritize competing requests, and deliver results in a fast-paced, growing organization.
• Strong communication and collaboration skills, including the ability to partner closely with Sales leadership.

Nice To Haves

• Experience at a field service management software company, vertical SaaS business, or technology company serving the trades.
• Familiarity with HVAC, plumbing, electrical, roofing, or other home and commercial service businesses.
• Experience building prospect databases for SMB or mid-market sales organizations.
• Experience with sales intelligence, contact enrichment, email verification, CRM data management, and sales engagement platforms.
• Experience using APIs, SQL, no-code automation tools, or AI-powered workflows to streamline data operations.
• Experience supporting a high-volume outbound sales organization.

Responsibilities

• Own the end-to-end lead generation engine and provide a consistent supply of high-quality leads across target markets.
• Build and maintain target account cohorts by geography, trade, business profile, and sales priority in collaboration with Sales leadership.
• Develop and test an ideal customer profile and scoring approach using available business and market signals, and validate it against customers and sales outcomes.
• Combine internal records, data providers, public sources, and research partners to identify businesses not yet reached by FieldPulse; match new accounts to existing CRM records before adding them.
• Source decision-makers for priority accounts and deliver sales-ready account and contact records with clear targeting context.
• Partner with Sales and Marketing to develop outbound campaigns from target cohorts and use feedback and conversion results to improve future cohorts.
• Set standards for the fields required to make accounts actionable, including trade, location, services, segment, contact role, source, and confidence in key attributes.
• Establish repeatable checks for duplicates, account-to-contact mismatches, stale contact details, inconsistent industry values, and records outside the target market.
• Distinguish verified facts from estimates or inferred signals and track data source and freshness.
• Build quality controls into imports, enrichment, and ongoing data updates.
• Measure target-market coverage, account match rates, contact coverage and verification, field completeness, and rep-reported data issues by source and segment.
• Review data quality alongside sales results to identify factors limiting outbound effectiveness.
• Own workflows connecting prospect sourcing, enrichment, validation, scoring, and activation across sales systems.
• Evaluate and manage data providers and research partners based on coverage, accuracy, fields, integration effort, cost, and sales impact.
• Automate repeatable research, verification, imports, and quality checks while retaining human review for uncertain matches and high-priority accounts.
• Pilot tools and scoring workflows on defined cohorts, compare results with current methods, and document what to scale, change, or stop.
• Work with Sales leadership, Sales operations, and account executives to align lead generation with revenue goals.
• Develop visibility into lead generation volume, data quality, coverage, and effectiveness.
• Use Sales data and feedback to identify prospect coverage gaps and improve targeting.
• Identify opportunities to improve the quality, availability, and usability of sales data.
• Serve as the internal subject matter expert for lead data and prospecting operations.

Benefits

• Lunches provided Monday through Friday.
• Medical insurance, dental benefits, and vision benefits.
• Health and wellness memberships.
• 401(k) plan.
• Transparent career progression, professional development, and promotion opportunities.
• Paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed