Senior Manager, GTM & Demand Generation - Texas Value Brands

NRG Energy•Houston, TX

About The Position

The Senior Manager, GTM & Demand Generation is the go-to-market lead for NRG’s Texas value brands—Discount Power, Cirro, Stream, and Xoom—in a highly competitive retail electricity market. The role owns the strategy for generating demand and acquiring new customers across channels, translating market and customer insight into offers, campaigns, and channel plans, and coordinating cross-functional execution. The position leads integrated acquisition planning across the brands, identifies growth opportunities, and works with acquisition channels to balance customer growth, cost of acquisition, conversion, margin, and lifetime value. It partners with Product Development on product positioning and launches, Revenue Management on pricing and margin decisions, and Retention on customer quality and reducing first-90-day attrition. The role also defines performance measures, partners with Analytics on reporting, conducts or sponsors research, and presents results and recommendations to senior leadership.

Requirements

Bachelor’s degree in business, marketing, economics, or a related field.
8+ years of experience in growth strategy, consulting, go-to-market planning, marketing, sales, or business development.
Track record of launching or scaling acquisition programs across multiple channels, with quantifiable results such as customer growth, conversion lift, or channel expansion.
Strong analytical skills and hands-on experience turning market research and performance data into decisions.
Experience influencing cross-functional partners without direct authority.
Exceptional communication skills, including the ability to build clear, compelling executive presentations.

Nice To Haves

MBA.
Experience in retail energy or another subscription/recurring-revenue, high-churn consumer category.
Working knowledge of deregulated electricity markets and the Texas (ERCOT) competitive landscape.
Experience managing multi-brand or value/discount brand portfolios.

Responsibilities

Own the integrated acquisition plan across the value brands, translating customer, margin, and growth targets into brand, channel, offer, and campaign plans.
Identify, size, and prioritize growth opportunities by segment, channel, and brand using market research, competitive intelligence, and customer data.
Serve as a strategic growth partner to Digital (.com, online aggregators, and lead-generation partners), Face-to-Face (retail, realtor, door-to-door, and events), Call Center, and Direct Marketing acquisition channels.
Influence acquisition economics across channels, balancing growth, cost of acquisition, conversion, margin, and lifetime value through testing and learning.
Design, launch, and optimize promotional campaigns and acquisition programs, including limited-time offers, lead generation and nurture, partnership and referral programs, win-back, and direct mail.
Partner with Product Development to prioritize new products and own go-to-market plans from positioning through launch and post-launch performance.
Partner with Revenue Management on pricing and margin decisions informed by channel, segment, and customer insights.
Work with Retention to ensure acquisition strategies attract customers who stay, with a focus on reducing first-90-day attrition.
Identify research and analytical needs and lead the strategy and execution of studies.
Define KPIs and work with Analytics to build reporting on brand, campaign, and channel performance; use the findings to refine plans.
Present results, insights, and recommendations to senior leadership in clear, decision-oriented formats.