Senior Manager, GTM & Demand Generation - Texas Value Brands

NRG•Houston, TX

About The Position

The Senior Manager, GTM & Demand Generation leads go-to-market strategy for NRG’s Texas value brands—Discount Power, Cirro, Stream, and Xoom—in a highly competitive retail electricity market. The role owns how the brands generate demand and acquire new customers across channels, translating market and customer insights into offers, campaigns, and channel plans and partnering across functions to execute them. The position develops integrated acquisition plans, identifies and prioritizes growth opportunities, and works with acquisition channels to balance growth, cost of acquisition, conversion, margin, and lifetime value. It also partners with Product Development on product go-to-market plans and with Revenue Management on pricing and margin decisions. The role works with Retention to improve customer quality and reduce attrition in the first 90 days, and uses research, analytics, KPIs, and executive communications to evaluate and refine performance.

Requirements

Bachelor’s degree in business, marketing, economics, or a related field.
At least 8 years of experience in growth strategy, consulting, go-to-market planning, marketing, sales, or business development.
A track record of launching or scaling acquisition programs across multiple channels, with quantifiable results such as customer growth, conversion lift, or channel expansion.
Strong analytical skills and hands-on experience turning market research and performance data into decisions.
Experience influencing cross-functional partners without direct authority.
Exceptional communication skills, including the ability to build clear, compelling executive presentations.

Nice To Haves

MBA.
Experience in retail energy or another subscription or recurring-revenue, high-churn consumer category.
Working knowledge of deregulated electricity markets and the Texas (ERCOT) competitive landscape.
Experience managing multi-brand or value/discount brand portfolios.

Responsibilities

Own the integrated acquisition plan across the value brands, translating customer, margin, and growth targets into brand, channel, offer, and campaign plans.
Identify, size, and prioritize growth opportunities by segment, channel, and brand using market research, competitive intelligence, and customer data.
Serve as a strategic growth partner for Digital (.com, online aggregators, and lead-generation partners), Face-to-Face (retail, realtor, door-to-door, and events), Call Center, and Direct Marketing acquisition channels.
Influence acquisition economics across channels, balancing growth, cost of acquisition, conversion, margin, and lifetime value through testing and learning.
Design, launch, and optimize promotional campaigns and acquisition programs, including limited-time offers, lead generation and nurture, partnership and referral programs, win-back, and direct mail.
Partner with Product Development to prioritize new products and own go-to-market plans from positioning through launch and post-launch performance.
Partner with Revenue Management on pricing and margin decisions informed by channel, segment, and customer insights.
Work with Retention to ensure acquisition strategies bring in customers who stay, with a focus on reducing first-90-day attrition.
Identify research and analytical needs and lead the strategy and execution of studies.
Define KPIs and work with Analytics to develop reporting on brand, campaign, and channel performance, using insights to refine plans.
Present results, insights, and recommendations to senior leadership in clear, decision-oriented formats.