Senior Manager, Global Marketing & Social Analytics

Paramount • Los Angeles, CA

5d • $124,000 - $155,000

About The Position

The Senior Manager plays a critical role in discovering and delivering insights that drive strategic, data-informed decision-making within the Global Theatrical Marketing & Distribution department. Functioning as an analytics title lead for multiple theatrical film releases throughout the year, this position leads advanced analysis, experimentation, and insight development to shape marketing campaign strategies, creative execution, and media planning. The role reports to the Executive Director of Global Marketing & Social Analytics and works with creative, technical, and business stakeholders across domestic and international markets.

Requirements

• At least 6 years of experience in a highly analytical, data-driven environment, such as entertainment, digital media, consumer insights, consulting, or investment banking.
• Proven ability to lead, design, and execute analytics and insights projects across global markets.
• Strong background in marketing testing frameworks, campaign effectiveness analysis, and performance optimization.
• Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to stakeholders.
• Excellent communication skills, including the ability to synthesize complex information for non-technical audiences.
• Ability to work independently, manage multiple priorities, and drive impact in a fast-paced, matrixed environment.
• Deep knowledge of the theatrical, TV, streaming, and social media landscape, including paid and organic metrics.
• Passion for storytelling through data and a desire to influence how entertainment reaches and resonates with global audiences.

Nice To Haves

• Bachelor’s degree in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field.
• Relevant coursework, certifications, and/or demonstrated analytical expertise.
• Experience within a major film studio, streaming platform, or marketing agency.
• Experience leading market research or consumer insights initiatives, particularly in the theatrical space.
• Deep knowledge of MarTech/AdTech platforms and experience interpreting brand lift and campaign effectiveness studies.
• Hands-on experience with audience intelligence and social listening tools such as Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, or Sprinklr.
• Advanced expertise with data visualization tools such as Tableau, Looker, Google Data Studio, or PowerBI.
• Strong project management skills and experience overseeing vendor relationships and insight delivery timelines.

Responsibilities

• Lead the development and execution of impactful, data-driven deliverables that inform strategic decision-making across creative, technical, and business stakeholders.
• Drive complex analyses to inform the strategic prioritization, optimization, and performance evaluation of paid and organic global marketing campaign tactics.
• Oversee the design, execution, and analysis of marketing and media experiments across domestic and international markets, collaborating with partners throughout the marketing department.
• Lead in-depth, multi-platform performance analyses using analytics tools and extract strategic learnings from digital creative testing.
• Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy.
• Collaborate with creative advertising, digital marketing, and media teams to provide digital and TV media rotation recommendations based on campaign performance data.
• Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies.
• Surface insights, compile industry trends, and lead competitive analyses to develop actionable strategies and tactical decisions.
• Lead and deliver ad-hoc reporting, analysis, and research projects to shape tactical decisions and long-term planning within the theatrical landscape.
• Serve as a thought partner to internal stakeholders, elevating data literacy and fostering insight-led decision-making across the organization.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Life insurance coverage
• Disability benefits
• Tuition assistance program
• Paid time off (PTO)
• Bonus eligibility
• Generous paid time off
• Complimentary subscriptions to HBO Max, Paramount+, and other Skydance streaming services and digital news products
• Employee engagement opportunities, including access to exclusive screenings and events, speaker series, and volunteer activities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed