Senior Manager, Global Employer Brand & Recruitment Marketing

Baxter International Inc.•Deerfield, IL

1d•$144,000 - $198,000

About The Position

The Senior Manager, Global Employer Brand & Recruitment Marketing shapes how Baxter connects with talent around the world. The role sets the direction for Baxter’s global employer brand and global and regional recruitment marketing strategies, helping the company stand out as an employer and attract talent in support of its mission to save and sustain lives. This visible leadership role establishes the employer brand roadmap, guides media and channel strategies, and uses insights to strengthen candidate engagement. It works closely with Talent Acquisition, Global Communications, and regional teams to balance global consistency with local-market relevance. The role also guides team members, agency partners, and regional contributors in developing authentic stories and candidate-facing campaigns. The position is part of a global Talent Acquisition organization and collaborates across functions, regions, and time zones. Baxter’s flexible workplace policy requires a minimum number of onsite days per week, with the number of days unspecified in the posting.

Requirements

Bachelor’s degree or equivalent experience.
At least 10 years of experience in marketing or communications, including employer brand and/or recruitment marketing program leadership.
Experience developing strategy and leading initiatives in global organizations.
Ability to lead through change and adapt in a fast-paced, evolving environment.
Experience managing recruitment marketing technology, media platforms, agencies, and vendor relationships.
Strong project management skills, including prioritizing work, managing deadlines, and balancing competing demands.
Excellent communication and influencing skills, with the ability to engage HR, Talent Acquisition, business leaders, and cross-functional partners across regions.
Experience creating recruitment marketing content using tools such as Canva or content management systems.
Experience using data to inform attraction strategies and marketing decisions.
Authorization to work for any employer in the U.S.; visa sponsorship is not available.

Nice To Haves

A degree in marketing, communications, or a related field.

Responsibilities

Set and manage Baxter’s employer brand roadmap, including recommendations for media strategy and recruitment marketing technology.
Lead paid, earned, and owned media strategies to help Talent Acquisition engage prospective talent.
Partner with Global Communications to bring the employer brand, employee stories, and company culture to life through candidate-facing campaigns.
Collaborate with regional Talent Acquisition teams on employer brand, recruitment marketing, and position-specific campaign strategies that reflect local market needs.
Lead the evolution of the global career site, recruitment marketing channels and technology, and external media platforms, including Glassdoor, Indeed, and LinkedIn.
Guide employer brand team members, agency partners, and regional contributors, and build a network of recruiters, leaders, and employees who serve as brand ambassadors.
Use data and insights to assess employer brand reputation, campaign effectiveness, channel performance, and media investment, and translate findings into recommendations and improvements.
Manage recruitment marketing vendor relationships and support budget planning.
Develop messaging and materials for senior leaders as needed.

Benefits

Medical and dental coverage starting on day one.
Basic life, accident, short-term disability, long-term disability, and business travel accident insurance.
Employee Stock Purchase Plan with the ability to purchase company stock at a discount.
401(k) Retirement Savings Plan with employee contributions and company matching.
Flexible Spending Accounts.
Educational assistance programs.
Paid holidays and paid time off ranging from 20 to 35 days based on length of service.
Family and medical leaves of absence.
Paid parental leave.
Commuting benefits.
Employee Discount Program.
Employee Assistance Program.
Childcare benefits.