Manager, Marketing- Employer Brand Manager

Walmart • Bentonville, AR

5d

About The Position

The Employer Brand Manager helps bring Walmart’s employer brand to life through integrated campaigns, emerging channels, and new ways to connect with talent. Working across Talent Attraction and the business, this role translates strategy into action and helps evolve how Walmart attracts talent.

The position partners with the Director of Talent Attraction to turn Employer Brand priorities into activation plans; develops audience, channel, and media approaches across paid, owned, earned, and shared channels; and collaborates with Recruitment Marketing, Corporate Affairs, and agencies to execute campaigns. The manager monitors employer brand benchmarks, competitors, emerging platforms, media, AI, and talent marketing technology to identify opportunities and develop test-and-learn pilots. The role also converts brand, audience, and campaign performance data into recommendations for the broader Talent Attraction team.

Requirements

• At least 5 years of experience in Employer Branding, Brand Marketing, Recruitment Marketing, Media, or a related field.
• Experience bringing brand strategies to life through integrated, cross-channel campaigns and media.
• Strong knowledge of digital marketing, audience strategy, and measurement.
• Ability to turn trends, data, and insights into clear recommendations, creative briefs, and actionable experiments.
• Highly collaborative mindset and ability to influence and navigate across teams, functions, agencies, and stakeholders in a large, complex organization.
• Bachelor’s degree in Business, Communications, or a related field and 2 years of experience in marketing or a related field, or 4 years of experience in marketing or a related field.

Nice To Haves

• Curiosity about emerging technology, AI, and the changing talent landscape.
• Experience in brand management.
• Experience in contract management.
• Experience responsible for third-party vendor relationships.
• Experience working on cross-functional teams or projects.

Responsibilities

• Partner with the Director of Talent Attraction to translate Employer Brand priorities into activation plans.
• Lead cross-channel campaign activation.
• Develop audience, channel, and media approaches across paid, owned, earned, and shared channels.
• Partner with Recruitment Marketing, Corporate Affairs, and agencies to bring campaign ideas to life.
• Track employer brand benchmarks, competitors, emerging platforms, media, AI, and talent marketing technology to identify opportunities.
• Develop test-and-learn pilots to inform what to scale, evolve, or stop.
• Turn brand, audience, and campaign performance data into recommendations for the broader Talent Attraction team.

Benefits

• Competitive pay and performance-based bonus awards.
• Medical, vision, and dental coverage.
• 401(k), stock purchase, and company-paid life insurance.
• Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U education benefit for eligible full-time and part-time associates, with tuition, books, and fees paid for qualifying programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager