Employer Brand Specialist

Hitachi•Raleigh, NC

20h•Hybrid

About The Position

The Employer Brand Specialist leads university relations across North America, supports strategic talent attraction partnerships in the Raleigh area, and strengthens Hitachi Energy’s reputation as an employer of choice. The role connects with students, university partners, and community organizations, and brings the employer brand to life through social media and employee storytelling. By sharing authentic employee experiences, the specialist helps future talent connect with the company’s culture and career opportunities. This position works with a collaborative employer brand team and partners closely with Talent Acquisition and business leaders. It combines relationship building, content creation, and project management, with exposure to stakeholders across North America and opportunities to develop expertise in employer branding, early-career recruitment, and talent attraction. The specialist represents Hitachi Energy in the community, on campus, and at talent attraction events. This is a hybrid role based in Raleigh, North Carolina, with occasional travel for university and local talent attraction engagements.

Requirements

2–4 years of experience in employer branding, campus recruiting, marketing, or social media.
Experience creating digital content for social media platforms.
Basic photo and video capture and editing skills.
Strong presentation, communication, and relationship-building abilities.
Experience managing multiple projects, events, or deadlines.
Strong written and verbal communication skills.
Ability to work independently and collaborate across teams.
Experience using data and reporting tools to measure results and guide decisions.
Willingness and ability to travel within the United States and Canada.

Responsibilities

Lead university relations activities across the United States and Canada.
Develop campus engagement strategies and annual event plans.
Represent Hitachi Energy at career fairs and campus events.
Build relationships with university career centers, faculty, and student organizations.
Partner with Talent Acquisition to support intern and early-career hiring.
Track and report results from university recruiting activities.
Create social media content highlighting employee experiences.
Capture photo and video content for employer brand campaigns.
Maintain a content calendar and measure audience engagement.
Represent Hitachi Energy through strategic local talent partnerships.