Manager, Employer Brand Communications

Trinity Life Sciences•Waltham, MA

1d•$108,000 - $162,000

About The Position

The Manager, Employer Brand Communications will lead Trinity Life Sciences’ employer brand and employee value proposition (EVP) content strategy and its amplification across external channels. The role brings Trinity’s employee experience, culture, and impact to life to strengthen brand awareness and reputation, foster employee pride and engagement, and help attract top talent. The manager defines strategy, establishes measures of success, and leads execution in partnership with Talent Acquisition, HR, Corporate Communications, Marketing, and business leaders. The position owns employer brand presence across external platforms, develops employee storytelling and advocacy initiatives, and executes organic and paid digital campaigns. It also manages measurement, budgets, and external agency and platform partnerships. Future areas of development include collaborating on the employee communications ecosystem and exploring an executive thought leadership program.

Responsibilities

Develop and lead Trinity’s employer brand and EVP content strategy, defining priority audiences, channels, and content.
Partner with Talent Acquisition, HR, and business leaders to understand talent priorities, recruiting challenges, and employee experience, and translate insights into communications and campaigns that support talent acquisition goals.
Monitor employer brand and talent market trends, including competitor positioning and practices, to inform strategy and identify opportunities for differentiation.
Lead employee storytelling and content development through employee profiles, videos, blogs, social media, and other formats; partner with Creative/Design to create compelling, brand-aligned assets.
Own and optimize Trinity’s employer brand presence across LinkedIn, Glassdoor, Indeed, Handshake, Punchbowl, and Trinity’s Careers pages, including reputation and response management aligned with company vision and values.
Build relationships with platform partners to understand performance, identify opportunities, and strengthen Trinity’s presence and reach.
Build employee advocacy and employer reputation programs, including employee review initiatives, workplace awards and recognition programs, and amplification of employee and company achievements across PR, social, and internal channels.
Develop and execute organic and paid campaigns across social, web, and other digital channels, using SEO and digital best practices to increase employer brand and EVP visibility and reach.
Manage associated budgets and external agency and platform partnerships.
Establish and manage a measurement framework for reputation, awareness, engagement, audience growth, and talent acquisition outcomes; use insights to optimize the program and demonstrate impact.
Partner with Corporate Communications and the Knowledge Management team to evolve Trinity’s SharePoint presence and employee communications ecosystem.
Partner with Corporate Communications, Marketing, and business leaders to assess and develop an executive thought leadership program, including competitive research, strategy, content development, and measurement.