Manager, Marketing- Employer Brand Manager

Walmart•Bentonville, AR
•$80,000 - $155,000•Onsite

About The Position

The Employer Brand Manager brings Walmart’s employer brand to life through integrated campaigns, emerging channels, and new ways to connect with talent. The role partners across Talent Attraction and the business to turn strategy into action, identify opportunities, and evolve how Walmart attracts talent. The Talent Attraction team includes Employer Brand, Recruitment Marketing, and Strategic Sourcing, and works to build connections with talent and show what is possible at Walmart.

Requirements

  • At least 5 years of experience in Employer Branding, Brand Marketing, Recruitment Marketing, Media, or a related field.
  • Experience bringing brand strategies to life through integrated, cross-channel campaigns and media.
  • Strong knowledge of digital marketing, audience strategy, and measurement.
  • Ability to turn trends, data, and insights into clear recommendations, creative briefs, and actionable experiments.
  • Highly collaborative mindset and ability to influence and navigate across teams, functions, agencies, and stakeholders in a large, complex organization.
  • Bachelor’s degree in Business, Communications, or a related field and 2 years of experience in marketing or a related field, or 4 years of experience in marketing or a related field.

Nice To Haves

  • Curiosity about emerging technology, AI, and the changing talent landscape.
  • Brand Management.
  • Contract Management.
  • Marketing.
  • Experience responsible for third-party vendor relationships.
  • Experience working on cross-functional teams or projects.

Responsibilities

  • Partner with the Director of Talent Attraction to translate Employer Brand priorities into activation plans.
  • Develop audience, channel, and media approaches across paid, owned, earned, and shared channels.
  • Partner with Recruitment Marketing, Corporate Affairs, and agencies to activate cross-channel campaigns.
  • Track employer brand benchmarks, competitors, emerging platforms, media, AI, and talent marketing technology.
  • Identify opportunities and develop test-and-learn pilots to determine what to scale, evolve, or stop.
  • Turn brand, audience, and campaign performance data into recommendations for the broader Talent Attraction team.

Benefits

  • Medical, vision, and dental coverage.
  • 401(k).
  • Stock purchase.
  • Company-paid life insurance.
  • Paid time off, including sick leave.
  • Parental leave.
  • Family care leave.
  • Bereavement leave.
  • Jury duty leave.
  • Voting leave.
  • Short-term and long-term disability.
  • Company discounts.
  • Military Leave Pay.
  • Adoption and surrogacy expense reimbursement.
  • Live Better U education benefit, including tuition, books, and fees for eligible programs.
  • Performance-based bonus awards.
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