Manager, Employer Brand Communications

Trinity Life Sciences•Waltham, MA

About The Position

The Manager, Employer Brand Communications will lead Trinity Life Sciences’ employer brand and employee value proposition (EVP) content strategy and amplify it across external channels. The role will showcase Trinity’s employee experience, culture, and impact to strengthen brand awareness and reputation, foster employee pride and engagement, and help attract top talent. The Manager will define the strategy, establish measures of success, and lead execution in partnership with Talent Acquisition, HR, Corporate Communications, Marketing, and business leaders. The role also includes opportunities to partner with Corporate Communications and Knowledge Management to evolve Trinity’s SharePoint presence and employee communications ecosystem, aligning the internal employee experience with the external employer brand. In addition, the Manager may partner with Corporate Communications, Marketing, and business leaders to research, develop, and measure an executive thought leadership program.

Responsibilities

Develop and lead Trinity’s employer brand and EVP content strategy, defining priority audiences, channels, and content to strengthen the company’s reputation and competitive position among top talent.
Partner with Talent Acquisition, HR, and business leaders to understand talent priorities, recruiting challenges, and employee experience, and translate insights into strategic communications and campaigns that support talent acquisition goals.
Monitor employer brand and talent market trends, including competitor positioning and practices, to inform strategy and identify opportunities for differentiation.
Lead employee storytelling and content development that captures authentic employee voices and experiences through profiles, videos, blogs, social media, and other formats; partner with Creative/Design on compelling, brand-aligned assets.
Own and optimize Trinity’s employer brand presence across LinkedIn, Glassdoor, Indeed, Handshake, Punchbowl, and Trinity’s Careers pages, including reputation and response management aligned with company vision and values.
Build relationships with key platform partners to understand performance, identify opportunities, and strengthen Trinity’s presence and reach.
Build employee advocacy and employer reputation programs, including employee review initiatives, workplace awards and recognition programs, and amplification of employee and company achievements across PR, social, and internal channels.
Develop and execute organic and paid campaigns across social, web, and other digital channels, applying SEO and digital best practices to increase employer brand and EVP visibility and reach.
Manage associated budgets and external agency and platform partnerships.
Establish and manage a measurement framework for employer brand performance across reputation, awareness, engagement, audience growth, and talent acquisition outcomes; use insights to optimize the program and demonstrate impact.
Partner with Corporate Communications and Knowledge Management to evolve Trinity’s SharePoint presence and employee communications ecosystem.
Partner with Corporate Communications, Marketing, and business leaders to assess and develop an executive thought leadership program, including competitive research, strategy, content development, and measurement.