Senior Employer Brand Specialist

Klaviyo•Boston, MA

1d•$108,000 - $162,000

About The Position

Klaviyo is seeking a Senior Employer Brand Specialist to execute recruitment marketing across social media, the career site, and job boards. The role brings the employer brand narrative defined by the Internal Communications team to life through campaigns, content, and candidate-facing experiences, while using market and hiring-funnel insights to help inform future storytelling. This is a new function within the Internal Communications team. The specialist will establish its operating model and rhythm, independently manage channels, budget, and vendor relationships, and exercise judgment with minimal oversight. The role partners with Internal Communications, Experience, and Talent Acquisition to align recruitment marketing with the broader employer brand narrative and current hiring priorities. The role may require up to 10% travel, coordinated in advance, for activities such as onboarding, partner work, team meetings, and industry events. The US base pay range is $108,000–$162,000. Total compensation may also include an annual cash bonus, equity, sign-on payments, and benefits, subject to eligibility and role applicability.

Requirements

At least 5 years of experience in recruitment marketing, employer brand, or performance marketing.
Experience building or running a recruitment marketing function from the ground up.
Ability to interpret hiring trends, candidate feedback, competitive employer brand activity, and funnel signals and turn them into concrete content ideas.
Experience independently managing a budget and vendor relationships.
Ability to create or direct video, social, and candidate-facing storytelling.
Working design skills and ability to produce clean, on-brand advertising and social assets using tools such as Figma, Canva, or Adobe Express.
Ability to analyze campaign and funnel performance and use the data to make decisions.
Clear communication skills, including ability to execute an established narrative and contribute a point of view on future narrative topics.
Comfort operating autonomously with minimal oversight and helping define a new function.
Proficiency with GSuite and Slack.

Nice To Haves

Experience with career-site platforms.
Experience with advertising platforms, including LinkedIn Campaign Manager and job-board advertising tools.
Experience with lightweight design tools and content-production tools.

Responsibilities

Execute recruitment marketing strategy across social media, the career site, and job boards.
Establish the operating model and rhythm for the new recruitment marketing function.
Analyze hiring trends, candidate sentiment, competitive employer brand activity, and Talent Acquisition funnel data; use insights to help shape content topics and timing.
Govern the career site, including content, job distribution, page performance, and analytics.
Execute paid social and recruitment advertising campaigns across LinkedIn, job boards, and other targeted channels.
Produce video, social, and other candidate-facing storytelling content.
Create quick-turn advertising and social assets in-house, including banners, graphics, and simple video or motion edits; engage brand agency partners for larger or more complex creative work.
Analyze recruitment marketing metrics and campaign performance and refine strategy accordingly.
Manage the recruitment marketing budget and channel vendor relationships.
Own job-posting strategy and optimization across channels.
Partner with Internal Communications and Experience to translate the employer brand narrative into consistent recruitment marketing execution and share market and funnel insights that inform the narrative.
Partner with Talent Acquisition on funnel performance, requisition-level needs, and hiring priorities.
Coordinate career-site content updates and consistency with other communications channels in partnership with Internal Communications and Experience.