Manager, Global Brand Marketing

2K•Los Angeles, CA

About The Position

2K is looking for a Manager, Global Brand Marketing to join the Strategy Games Franchise Group, supporting the Gearbox Entertainment business (Borderlands, Risk of Rain, Wonderlands). This role will help lead the strategic development, execution, and performance of global marketing campaigns for some of 2K’s most beloved gaming franchises. The ideal candidate is a creative and strategic marketer with experience developing and executing global, multi-channel campaigns for entertainment or gaming brands. This role blends art and science, creating innovative campaigns that deliver measurable results and bring the franchise vision to life. Success depends on exceptional organization, communication, and collaboration skills. The candidate must be able to distill complex ideas into clear, actionable plans and work effectively across teams to keep projects on track. They should be comfortable supporting strategic planning or driving day-to-day execution, fostering alignment, accountability, and teamwork across disciplines and time zones.

Requirements

Bachelor’s Degree.
Minimum of 3-5 years of marketing or product management experience in gaming or entertainment.
Obsessed with understanding and serving the player.
Highly organized, with the ability to manage a busy campaign schedule while helping structure and align key partners.
Proven experience contributing to the planning and execution of creative marketing programs for major entertainment or gaming brands.
A true team player who loves collaborating to generate creative ideas and solutions.
Comfortable in a fast-paced environment where teams must act, adapt, and learn quickly.
Excellent verbal and written communication skills, with the ability to influence and build strong relationships across departments and geographies.
A proactive project owner, critical thinker, and problem solver who champions clear goals and drives the team to deliver cohesive, timely results.

Nice To Haves

A strong interest in history and aptitude for evaluating historical authenticity.

Responsibilities

Support the development and presentation of the global marketing strategy for the Gearbox Software franchise group, including audience definition, product positioning, messaging, and content strategy.
Assist in building global go-to-market plans, coordinating with cross-functional teams to align creative direction and campaign cadence with studio milestones and publishing priorities.
Collaborate with game development leads to ensure marketing reflects the franchise’s creative vision while supporting commercial objectives.
Contribute to annual business planning and campaign retrospectives, helping identify opportunities for growth and creative innovation.
Drive end-to-end campaign execution, collaborating with PR, Social, Community, Influencer, Paid Media, Partnerships, Web, and other teams to deliver fully integrated global campaigns.
Partner with regional marketing leads to ensure alignment with brand strategy and creative vision while adapting campaigns for cultural and market relevance.
Manage campaign timelines, creative briefs, approvals, and agency coordination to ensure assets are delivered on time, on brand, and within budget.
Leverage audience research, market insights, and player telemetry to inform campaign strategy and creative execution.
Establish KPIs and performance benchmarks, analyze campaign results, develop campaign reports, and apply learnings to optimize future marketing efforts.
Manage budget trackers, PO processing, and expense tracking, ensuring accuracy, timely reporting, and effective resource allocation.
Maintain campaign documentation, asset trackers, and delivery schedules to ensure smooth coordination across teams.
Support process improvements that strengthen organization, communication, and execution efficiency.