Global Brand Manager

Continental

1d•Hybrid

About The Position

The Global Brand Manager represents the brand globally by ensuring global brand consistency, compliance, and stakeholder alignment. The role will serve as the central Brand SPOC for all brand-related queries, providing guidance to markets, agencies, and internal teams, owns the DAM (Digital Asset Management) process flows, coordinating with system owners to ensure global accessibility and correct asset usage across all channels. Also, the Global Brand Manager is responsible for tracking competitive activity so that we always stay in tune with activities happening globally.

Requirements

Bachelor's Degree in either Business, Marketing or Engineering
8-10 years of experience in marketing, brand management, or strategy roles within multinational companies, or equivalent consulting/agency experience with global clients.
At least 4-5 years of experience in a regional or local marketing role with responsibility over business analysis, marketing plan development and media plan execution.
Proven track record of working with consumer insights and market research to inform marketing or business strategies.
Experience developing or supporting integrated marketing campaigns across multiple touchpoints (digital, social, retail, PR, media).
Strong experience in multi-market or global projects, either through regional/global HQ roles or managing cross-country initiatives.
Direct experience collaborating with agencies (creative, media, digital, research) and cross-functional teams (product, sales, digital).
Experience establishing frameworks, governance models, or processes at global scale.
Should have presented and influenced multiple stakeholder
Have experience in liaising with varied group of people
Effective cross-cultural collaboration in a global environment across time zones
Proficient level of English is required

Nice To Haves

Some experience within FMCG marketing would be an advantage

Responsibilities

Definition and maintenance of global brand rules and frameworks
Alignment with legal, trademark and compliance requirements
Governance of brand usage across all channels and regions
TMLA/ Licensing checks
Central interface for all brand-related queries globally
Guidance to markets, agencies and internal stakeholders
Ongoing monitoring of key competitors across segments and regions
Identification of positioning gaps and differentiation opportunities
Quarterly synthesis into actionable insights for global strategy
Guide the DAM process flows: creative briefs; approval workflows, creative assessment tool
Coordination with system owners and technical teams
Ensuring global accessibility and correct asset usage