Senior Manager, Global Ads GTM Strategy & Operations

Snap Inc.•Los Angeles, CA

6d•$213,000 - $377,000•Onsite

About The Position

Snap Inc. is seeking an experienced, strategic Senior Manager to lead its Global Ads GTM Strategy & Operations team. The role owns the effectiveness of the operating model for planning, testing, launching, driving adoption of, and measuring the success of Ads products globally. It oversees established go-to-market processes for approximately 200 Ads products, four sales channels, and three regions, including adoption goal-setting and performance reporting, operational rigor, accountability, and the development of new frameworks as business needs evolve. The Senior Manager is a strategic partner to Product Marketing and Ads Monetization leadership and works closely with Product, Engineering, Sales, Sales Strategy & Operations, Data Science, and regional leaders. The role leads high-impact strategic initiatives, identifies opportunities to improve organizational effectiveness, and manages a team of five. Success requires strategic thinking, analytical and operational strength, sound business judgment, and the ability to balance reliable execution with change and innovation. Snap follows a “Default Together” approach and expects team members to work in an office four or more days per week. The position is eligible for RSUs. U.S. base salary ranges are $251,000–$377,000 annually in Zone A (CA, WA, NYC), $238,000–$358,000 in Zone B, and $213,000–$320,000 in Zone C; starting pay depends on job-related factors and work location.

Requirements

BS/BA degree or equivalent years of experience.
10+ years of experience in GTM Strategy & Operations, Business Operations, Corporate Strategy, Management Consulting, Product Marketing Operations, or a related function.
2+ years of people management experience and a demonstrated track record of leading and developing high-performing teams.
Proven experience managing and improving complex cross-functional operating processes, performance management frameworks, and strategic initiatives.
Strong analytical skills, including experience with business performance analysis, financial modeling, and data-driven decision-making.
Demonstrated ability to influence senior leaders and drive alignment and execution across complex organizations.
Exceptional strategic thinking and business judgment, connecting product strategy, adoption, revenue performance, and GTM execution to broader business outcomes.
Ability to operate complex business-critical processes consistently and rigorously while identifying opportunities for improvement.
Experience developing and scaling operating frameworks and processes to address evolving business needs.
Ability to translate complex business data into actionable insights and strategic recommendations.
Experience establishing measurable business goals, performance management frameworks, and executive reporting mechanisms.
Ability to influence senior stakeholders, navigate organizational complexity, and align teams with competing priorities.
Strong executive communication skills, including synthesizing complex information into clear recommendations and facilitating critical business decisions.
Ability to drive organizational change and process adoption while balancing operational discipline with speed and flexibility.
Strong people leadership skills, including developing talent, setting priorities, and building high-performing teams.
Ownership mentality and ability to balance strategic thinking with hands-on operational execution in a fast-paced, ambiguous environment.

Nice To Haves

Deep knowledge of the digital advertising ecosystem, including Ads product commercialization, monetization models, product adoption, and revenue drivers.
Experience leading GTM operations or strategy teams within a scaled technology or advertising business.
Experience managing product adoption goals, product launch processes, and executive performance reporting.
Familiarity with SQL/BigQuery, Tableau, Looker Studio, or similar analytics and business intelligence tools.
Experience using AI and automation to improve operational efficiency, reporting, and decision-making.
Experience partnering with senior Product, Engineering, Sales, and Marketing leaders to drive business transformation.
MBA or other relevant advanced degree.
Passion for technology, social media, and digital innovation, with knowledge of Snapchat's products and platform.

Responsibilities

Own the global product adoption goal-setting methodology and performance management framework across the Ads product portfolio; set measurable goals with cross-functional teams, report performance, and drive actions to improve adoption and business outcomes.
Drive execution, governance, and continuous improvement of GTM processes, including roadmap visibility, launch planning, product tiering, launch readiness, and post-launch measurement.
Oversee the global product testing process, coordinating across Product, Engineering, Data Science, Product Marketing, and Sales to evaluate readiness, manage milestones, and inform commercialization decisions; evolve testing operations as needs change.
Identify, prioritize, and lead strategic initiatives to improve product adoption, revenue performance, and GTM effectiveness; develop data-driven recommendations and plans with measurable outcomes.
Own and optimize tools, systems, and communications supporting GTM planning, execution, and performance management; improve visibility, workflows, and reporting through automation, AI, and stronger coordination.
Partner with senior leaders across Product, Engineering, Product Marketing, Sales, Sales Strategy & Operations, Data Science, and regional organizations to align priorities, reinforce accountability, and address challenges affecting execution and performance.
Lead, coach, and develop a team of five; set priorities and standards, foster ownership and accountability, and balance operational responsibilities with strategic work.