Senior Manager, Global Ads GTM Strategy & Operations

Snap•San Francisco, CA

4d•Onsite

About The Position

Snap Inc. is seeking a strategic Senior Manager to lead its Global Ads GTM Strategy & Operations team. The role owns and improves the operating model for planning, testing, launching, driving adoption of, and measuring the success of Ads products globally. It supports a portfolio of approximately 200 Ads products, four sales channels, and three regions, with responsibility for product adoption goals and performance reporting, accountability across go-to-market and testing processes, and developing new frameworks as business needs evolve. As a strategic partner to Product Marketing and Ads Monetization Leadership, this role works across Product, Engineering, Sales, Sales Strategy & Operations, Data Science, and regional leadership. It leads strategic initiatives to improve organizational effectiveness and manages a team of five. The successful candidate balances reliable execution of business-critical processes with meaningful change and innovation, drawing on strategic, analytical, operational, communication, and people-leadership capabilities. Snap follows a “default together” approach, expecting team members to work in an office four or more days per week. The role is eligible for RSUs. U.S. base salary ranges are $229,000–$343,000 for Zone A (CA, WA, NYC), $218,000–$326,000 for Zone B, and $195,000–$292,000 for Zone C. Starting pay depends on job-related skills, experience, qualifications, work location, and market conditions, and may be negotiable within the range.

Requirements

BS/BA degree or equivalent years of experience.
10+ years of experience in GTM Strategy & Operations, Business Operations, Corporate Strategy, Management Consulting, Product Marketing Operations, or a related function.
2+ years of people management experience, with a demonstrated track record of leading and developing high-performing teams.
Proven experience managing and improving complex cross-functional operating processes, performance management frameworks, and strategic initiatives.
Strong analytical skills, including experience with business performance analysis, financial modeling, and data-driven decision-making.
Demonstrated ability to influence senior leaders and drive alignment and execution across complex organizations.
Exceptional strategic thinking and business judgment, connecting product strategy, adoption, revenue performance, and GTM execution to broader business outcomes.
Ability to operate complex, business-critical processes consistently and rigorously, while identifying opportunities for improvement.
Experience developing and scaling operating frameworks and processes for evolving business needs.
Ability to translate complex business data into actionable insights and strategic recommendations.
Experience establishing measurable business goals, performance management frameworks, and executive reporting mechanisms.
Strong executive communication skills, including synthesizing complex information into clear recommendations and facilitating critical business decisions.
Ability to drive organizational change and process adoption while balancing operational discipline with speed and flexibility.
Strong people leadership skills, including developing talent, setting priorities, and building high-performing teams.
Ownership mentality and ability to balance strategic thinking with hands-on operational execution in a fast-paced, ambiguous environment.

Nice To Haves

Deep knowledge of the digital advertising ecosystem, including Ads product commercialization, monetization models, product adoption, and revenue drivers.
Experience leading GTM operations or strategy teams within a scaled technology or advertising business.
Experience managing product adoption goals, product launch processes, and executive performance reporting.
Familiarity with SQL/BigQuery, Tableau, Looker Studio, or similar analytics and business intelligence tools.
Experience using AI and automation to improve operational efficiency, reporting, and decision-making.
Experience partnering with senior Product, Engineering, Sales, and Marketing leaders to drive business transformation.
MBA or other relevant advanced degree.
Passion for technology, social media, and digital innovation, with knowledge of Snapchat’s products and platform.

Responsibilities

Own the global product adoption goaling methodology and performance management framework across the Ads product portfolio; partner with teams to set measurable goals, report performance, and drive actions that improve adoption and business outcomes.
Drive execution, governance, and continuous improvement of GTM processes, including roadmap visibility, launch planning, product tiering, launch readiness, and post-launch measurement.
Oversee the global product testing process, coordinating across Product, Engineering, Data Science, PMM, and Sales to evaluate readiness, manage milestones, and inform commercialization decisions.
Identify, prioritize, and lead strategic initiatives to improve product adoption, revenue performance, and GTM effectiveness; develop data-driven recommendations and plans with measurable outcomes.
Own and optimize tools, systems, and communications supporting GTM planning, execution, and performance management; improve visibility, workflows, and reporting through automation, AI, and stronger coordination.
Partner with senior leaders across Product, Engineering, PMM, Sales, Sales Strategy & Operations, Data Science, and regional organizations to align priorities, reinforce accountability, and address GTM and business-performance challenges.
Lead, coach, and develop a team of five, setting priorities and standards while fostering ownership, accountability, and growth.