Senior Manager, Field & Partner Marketing, Americas

Vectra

12h • $123,800 - $208,100 • Remote

About The Position

Vectra AI is seeking a Senior Manager, Field & Partner Marketing to own marketing strategy and execution across the Americas. This is a remote role based on the U.S. East Coast. The role shapes regional marketing in close collaboration with sales and channel leaders, building programs that generate qualified pipeline, accelerate opportunities and grow customer relationships. The position draws on global marketing specialists and influences regional investment decisions.

This hands-on player-coach role combines strategic direction, regional budget ownership and team development with direct responsibility for delivering programs alongside one direct report. The successful candidate will use AI confidently in day-to-day work to improve research, analysis, planning and program delivery, applying sound judgment to turn AI outputs into effective action.

Success means building a focused regional plan supported by Sales and partners, directing investment toward clear commercial priorities, engaging relevant accounts and buyers, and ensuring follow-up has named owners and agreed next steps. Results are measured by contribution to qualified pipeline, opportunity progression and customer growth, as well as the development and ownership of the direct report.

Requirements

• Track record of owning a regional marketing plan and budget within B2B enterprise technology.
• Strong hands-on experience delivering integrated field and partner programs with measurable commercial results.
• Practical fluency with AI tools, including concrete examples of regular use to improve research, analysis, content development and program execution.
• Ability to diagnose pipeline needs, prioritize investment and translate strategy into practical execution.
• Experience influencing senior sales and channel stakeholders, including making and defending difficult prioritization decisions.
• Experience managing and developing people while retaining substantial program delivery responsibilities.
• Practical understanding of enterprise buying journeys, account-based marketing and partner-led sales.
• Experience working with central marketing teams and effectively using shared programs, content and specialist resources.
• Confidence using Salesforce, HubSpot or comparable platforms to assess performance and guide decisions.
• Strong communication, program management and budget management skills.
• Willingness to travel across the Americas for programs, partner engagement and team collaboration.

Nice To Haves

• Cybersecurity experience.
• Experience supporting multiple markets across the Americas.

Responsibilities

• Build and deliver an Americas field and partner marketing plan aligned with sales priorities, target accounts and revenue objectives.
• Use pipeline gaps, account coverage, opportunity data and sales insight to identify where marketing can have the greatest impact.
• Set priorities for audiences, programs and investment, balancing commercial potential with budget and team capacity.
• Own the regional marketing budget and adjust investment as performance and priorities change.
• Own programs from audience selection and briefing through execution, follow-up and measurement.
• Deliver a mix of executive engagement, technical workshops, sponsored events, webinars, targeted account and industry programs, and customer activity.
• Connect activities into sustained programs with a clear message, offer and next step for buyers.
• Work with Sales, Account Development Representatives (ADRs) and sales engineers to engage priority accounts, secure relevant meetings and progress opportunities.
• Activate customer programs that support expansion, advocacy and stronger relationships.
• Work with channel sales and selected partners to identify joint opportunities and build focused co-marketing plans.
• Define the joint value proposition, audience, funding, responsibilities and follow-up ownership for partner programs.
• Use partner relationships to reach priority buyers, engage shared target accounts and develop joint pipeline.
• Work with Global Partner Programs to activate shared initiatives regionally and scale effective approaches.
• Serve as a trusted marketing partner to Americas sales leaders, making recommendations, constructively challenging assumptions and agreeing priorities.
• Own regional activation using messaging, content, scalable programs and always-on digital activity provided by Global Campaigns.
• Determine what to reuse, adapt or supplement with regional programs or targeted investment, partnering with Global Campaigns and Digital on execution.
• Bring regional buyer insight, sales feedback and performance evidence into global planning.
• Coordinate with Product Marketing, Digital, Creative, PR and Marketing Operations, providing clear briefs and defining dependencies and ownership.
• Establish handoffs between Marketing, Sales, ADRs and partners so engaged accounts and contacts receive timely, relevant follow-up.
• Manage and coach one direct report, set clear priorities, share program ownership and support their development.
• Personally lead and deliver key programs while keeping the wider regional plan on track.
• Build reusable AI workflows and templates to help the team work faster and improve consistency, and share effective approaches across regions.
• Measure success through qualified pipeline, opportunity progression and customer growth; use engagement data to understand and improve performance.
• Provide sales and marketing leadership with clear updates on results, risks, lessons and recommended changes.
• Travel across the Americas for programs, partner engagement and team collaboration.

Benefits

• Competitive base pay and incentive plan eligibility.
• Participation in the employee equity plan (stock options).
• Health care insurance (commonly offered; specific benefits vary by location).
• Income protection and life insurance (commonly offered; specific benefits vary by location).
• Access to retirement savings plans (commonly offered; specific benefits vary by location).
• Behavioral and emotional wellness services (commonly offered; specific benefits vary by location).
• Generous time away from work (commonly offered; specific benefits vary by location).
• Comprehensive employee recognition program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed