[MARKETING] Senior Manager, TCL Mobile Field Marketing & Sales Enablement

TCL North America•Irvine, CA

15d•$120,000 - $145,000•Onsite

About The Position

TCL North America is seeking a Senior Manager, Field Marketing & Sales Enablement to lead field marketing strategy, retail sales enablement, and retail advocacy programs for TCL Mobile across North America. The role focuses on retail execution, product knowledge and sales advocacy, field coverage, and sell-out performance across wireless carriers and national retail partners. The Senior Manager is the primary business owner for TCL Mobile’s third-party field marketing agency, overseeing program strategy, staffing and coverage plans, performance management, budgets, and return on investment. The role establishes objectives and performance metrics, evaluates execution through regular market visits, and holds agency partners accountable for measurable results. The position also owns TCL Academy, TCL Mobile’s retail training and advocacy platform. Responsibilities include platform and vendor management, content effectiveness, user engagement, sales incentives, reporting, and fraud prevention. The role works across Sales, Channel Marketing, Product, Finance, Procurement, Legal, and other stakeholders to translate business priorities into field execution and sustainable sales growth. This is an onsite position in Irvine, California, with regular in-person attendance and travel of up to 40%. Work combines office-based planning and analysis, vendor management, and hands-on evaluation in retail environments. Schedules may occasionally require flexibility to accommodate retail partners, product launches, promotions, and meetings across markets and time zones. The role involves extended computer work and periodic walking and standing during store audits and field evaluations.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, Management, or a related field; equivalent combinations of education and directly relevant professional experience may be considered.
At least 7 years of progressive experience in field marketing, retail sales, channel marketing, sales enablement, retail operations, or a related commercial function.
Experience working with national retailers, wireless carriers, retail field organizations, or similarly complex channel partner environments.
Experience developing KPIs, scorecards, and performance reporting, analyzing sales and operational data, and translating findings into actionable recommendations.
Experience managing program budgets, evaluating business performance, and making data-driven resource allocation and investment decisions.
Ability to manage external vendors or agency partners, set performance expectations, monitor execution, and drive accountability without direct reporting authority.
Strong understanding of retail execution, field workforce effectiveness, sales enablement, product training, and channel marketing principles.
Proficiency in Microsoft Excel and PowerPoint, including dashboard development, performance trend analysis, and management-level reporting and presentations.
Strong analytical, problem-solving, and organizational skills, including the ability to identify performance gaps, assess root causes, and drive corrective actions.
Excellent written, verbal, presentation, and stakeholder management skills; ability to collaborate across commercial, operational, and corporate functions.
Ability to manage multiple priorities, work independently, exercise sound business judgment, and perform in a fast-paced, results-oriented environment.
Ability and willingness to travel up to 40%, including market visits, partner meetings, agency business reviews, and industry events.
Legally authorized to work in the United States at the time of hire; TCL North America does not currently sponsor employment visas for this position.

Nice To Haves

MBA or another relevant graduate degree.
At least 3 years of direct experience managing an outsourced field marketing organization, third-party agency, 3PL, or other significant external vendor relationship, including performance and budget accountability.
Experience conducting RFPs, agency reviews, vendor selection, contract negotiations, or scope-of-work development.
Experience managing an LMS, retail sales enablement platform, advocacy community, or SaaS provider, including user growth, engagement analytics, and platform optimization.
Experience designing, administering, or evaluating retail sales incentive and submit-a-sale programs, including fraud detection, submission validation, and compliance controls.
Experience supporting major mobile product launches, retail promotions, and channel marketing initiatives, and connecting field activity to incremental sales and ROI.
Experience with business intelligence, dashboarding, data visualization, or reporting tools beyond Microsoft Excel.
Experience working in a global or cross-border organization, particularly with headquarters teams based in Asia.
Mandarin Chinese language proficiency.

Responsibilities

Develop annual and quarterly field marketing strategies aligned with TCL Mobile sales objectives, channel priorities, launches, promotions, and broader business goals.
Translate carrier and retail partner priorities into market coverage plans, store prioritization, staffing requirements, launch support, and training initiatives.
Monitor field activity, store execution, product visibility, sales performance, and retail engagement to improve sell-out and retail presence.
Establish field performance scorecards, KPIs, and reporting standards to evaluate productivity, coverage, execution, and business impact.
Gather competitive intelligence, retailer feedback, field observations, and market trends; provide actionable recommendations to internal teams and leadership.
Coordinate field support for product introductions, promotional campaigns, and other commercial initiatives.
Own the business relationship with TCL Mobile’s third-party field marketing agency, setting objectives, service expectations, staffing requirements, operating standards, and performance expectations.
Monitor agency performance against KPIs, service levels, staffing plans, and execution standards; address gaps and implement corrective actions with agency leadership.
Hold agency leadership accountable for recruiting, onboarding, training, coaching, performance management, retention, and timely replacement of field personnel in accordance with contractual expectations.
Lead operating reviews and quarterly business reviews covering performance, staffing, coverage, budgets, risks, and improvement plans.
Optimize territory design, store coverage, market priorities, and resource allocation based on sales potential, partner needs, and program effectiveness.
Coordinate vendor governance and contractual requirements with Procurement, Finance, Legal, and other stakeholders, while maintaining clarity about TCL’s oversight and the agency’s employment responsibilities.
Conduct market visits, ride-alongs, and store audits to evaluate field personnel, product knowledge, selling capabilities, retailer relationships, merchandising, and training quality.
Validate agency reporting and field activity through direct observation, store assessments, and performance data analysis.
Document execution gaps, identify root causes, and develop corrective action plans with agency leadership and internal stakeholders.
Identify successful practices in high-performing markets and recommend ways to improve consistency, productivity, and retail execution.
Use field observations and personnel feedback to improve training, sales messaging, promotional execution, and future program planning.
Manage the approved field marketing budget, track spending, and recommend resource allocation based on business priorities, market potential, and performance.
Evaluate program effectiveness and ROI using market comparisons, sell-out trends, store performance, execution, advocacy, and agreed business metrics.
Analyze field coverage, staffing models, program costs, and market performance to improve efficiency and return on investment.
Benchmark field marketing capabilities, retail coverage, program costs, and execution against competitors and industry standards.
Assess alternative field marketing providers and operating models; support RFPs, vendor evaluations, scopes of work, contract renewals, and vendor selection.
Prepare program performance and budget reports and present data-driven recommendations on program structure, coverage, and resources to leadership.
Own TCL Academy strategy and performance, including management of its third-party LMS or SaaS provider, service levels, capabilities, reporting, and continuous improvement.
Grow verified membership, active users, repeat participation, and engagement through training content, product launches, contests, and sales incentives.
Manage a content calendar with Product, Sales, and Channel Marketing for product, promotion, competitive selling, and retail initiatives.
Develop dashboards covering membership, active users, training participation, content engagement, course completion, retention, sales submissions, incentives, and platform health.
Monitor retail sales incentive and submit-a-sale programs for participation, performance, cost effectiveness, and contribution to sales objectives.
Establish controls to detect duplicate accounts, invalid sales submissions, unusual activity, and potential fraud or abuse; coordinate investigation and remediation.
Analyze platform performance, training effectiveness, user behavior, and incentive outcomes to improve retail advocacy, product knowledge, participation, and sales results.
Partner with TCL Mobile Sales, Channel Marketing, Product, Finance, Procurement, Legal, and other stakeholders to align field and retail advocacy programs with business priorities.
Translate commercial objectives and product strategies into field execution plans, training initiatives, and measurable performance expectations.
Provide leadership with updates on field and agency performance, retail trends, budgets, program risks, and recommended actions.
Identify improvements to reporting accuracy, operational efficiency, vendor accountability, platform performance, and program effectiveness.
Support other TCL Mobile commercial initiatives, business reviews, and special projects as assigned.