Marketing Manager - GTM & Field Enablement

CARFAX • Centreville, VA

1d • $88,000 - $132,000 • Hybrid

About The Position

The Marketing Manager – GTM & Field Enablement bridges the Marketing team and more than 300 sales representatives and account managers in the Dealer Business Unit. The role adapts core product messaging into practical, segment-specific sales tools and launch playbooks, manages weekly communications and field-insight reporting, and keeps the sales content portal organized and useful. The position partners with Product Marketing subject-matter experts, who own core positioning, and the Director of Rep Enablement, who owns formal sales training.

The role is hybrid, with in-office expectations determined by location and subject to change based on evolving business needs. Travel is approximately 2–4 times per year for major sales meetings, team events, or field visits. Applicants must be authorized to work in the United States and must not require employer sponsorship now or in the future. The anticipated annual base salary range is $88,000–$132,000; actual compensation depends on factors including geographic location, relevant experience, skills, qualifications, and internal equity.

Requirements

• 8–10 years of experience in B2B product marketing, field marketing, or sales enablement.
• Proven ability to create customer-facing collateral, one-pagers, and sales playbooks.
• Strong communication skills, including listening to field managers and representatives and writing clear internal communications.
• Comfort using AI tools to accelerate work, summarize feedback, and draft reports.
• Strong organization and self-direction, including maintaining clean file systems, managing weekly deadlines, and moving projects forward without constant supervision.
• Willingness to travel approximately 2–4 times per year for major sales meetings, team events, or field visits.
• Currently authorized to work in the United States without requiring employer sponsorship now or in the future.

Nice To Haves

• SaaS experience.
• Automotive technology experience.

Responsibilities

• Adapt product messaging into rep toolkits, objection-handling cheat sheets, and product one-pagers tailored to dealer segments.
• Build practical go-to-market launch playbooks for feature releases, explaining target customers, customer value, and how to pitch the features.
• Write and send a concise weekly field newsletter to more than 300 sales representatives, covering product releases, sales tools, and field tips.
• Host weekly check-ins with Field Managers to gather information about rep experiences, dealer questions, and missing tools.
• Use AI tools to prepare a weekly one-page leadership summary of field sentiment, message adoption, and sales friction points.
• Own and organize the sales asset portal so representatives can quickly find sales decks and other materials.
• Keep sales content current, track tool usage, and use engagement data to inform future content development.
• Share real-time field feedback to help refine core messaging based on customer reactions.
• Hand completed sales tools to the Director of Rep Enablement for inclusion in formal training and rep onboarding.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed