Senior Manager, Email

National Multiple Sclerosis Society • Houston, TX

17h • Remote

About The Position

The Senior Manager, Email manages the National Multiple Sclerosis Society’s mass-market email program to drive constituent engagement, donor acquisition, and revenue growth. The role leads strategic campaign and journey planning, execution, and optimization, and supports email strategy for peer-to-peer fundraising events. It works to maximize email’s effectiveness as a fundraising and engagement channel, build a pipeline of supporters, and advance audience segmentation, personalization, and lifecycle-based engagement.

The position oversees campaign production and quality control, coordinates with external partners and vendors, builds and deploys campaigns in the email marketing platform, and partners with the Director, Email on donor lifecycle journeys and program optimization. It also develops performance reporting, supports donation form optimization and tracking, helps establish email governance and best practices, and coaches regional teams. The role collaborates across digital, direct mail, peer-to-peer, events, regional marketing, mission, web, data, and analytics teams. The position is classified as Partner - Professional and is primarily remote, with in-person team meetings when possible and necessary.

Requirements

• At least 5 years of experience in email strategy, project management, and campaign execution, including managing agencies or vendors.
• Experience managing and mentoring staff directly or in a matrix capacity, particularly in a remote environment.
• Experience with bulk email software.
• Experience leveraging marketing automation platforms, including journey orchestration, dynamic content, personalization, audience segmentation, trigger-based communications, and performance optimization.
• Knowledge of revenue generation through email and digital marketing best practices.
• Strong leadership skills and ability to foster organizational relationships and effective collaboration.
• Ability to create and implement strategies and tactical plans with an understanding of campaign audiences and segmentation.
• Strong organization and attention to detail, with the ability to manage multiple projects simultaneously.
• At least 3 years of experience leveraging customer database systems for direct-response fundraising campaigns.
• Strong written and verbal communication skills.

Nice To Haves

• Experience with Higher Logic, HubSpot, Klaviyo, and/or Salesforce Marketing Cloud.
• Experience writing or editing direct-response email copy designed to grow engagement and revenue.

Responsibilities

• Manage day-to-day strategy and execution of the Society’s email marketing program, including engagement, fundraising, stewardship, and organizational communications.
• Assist the Director in managing the Agency of Record relationship for the mass-market direct-response email program as needed.
• Coordinate email production with external partners and vendors.
• Oversee email production, including segmentation, copy, and builds, to ensure timely deployment, quality assurance, compliance, and adherence to brand standards.
• Build, quality-check, and deploy email campaigns in the email marketing platform, ensuring responsive design, accurate rendering across devices and email clients, functional links and donation forms, and compliance with brand and accessibility standards.
• Partner with the Director, Email to develop, build, and optimize automated donor lifecycle journeys and email marketing programs using segmentation, personalization, and constituent behavior data.
• Lead quality control for all email activities.
• Develop reporting dashboards and communicate email performance and fundraising results for campaign after-action reporting.
• Facilitate donation form creation, optimization, and tracking to ensure accurate attribution and measurement across channels.
• Collaborate with Web, Data, and Analytics teams to maintain segmentation accuracy and campaign tracking standards.
• Work with the Director to establish and document email marketing best practices, standard operating procedures, and governance processes as email is democratized.
• Coach and support regional teams in planning, creating, deploying, and optimizing bulk email campaigns while ensuring organizational standards and best practices are followed.
• Partner with Digital, Direct Mail, Peer-to-Peer, Events, Regional Marketing, and Mission teams to develop integrated, constituent-centric campaigns.
• Ensure compliance with CAN-SPAM, privacy regulations, accessibility standards, and organizational data governance policies.
• Support peer-to-peer fundraising initiatives through email strategy, automated journeys, participant communications, and performance optimization.

Benefits

• Considerable paid time off plan
• Paid holidays
• 401(k) retirement savings plan with Society match
• Commuter benefit plan
• Medical benefits
• Dental benefits
• Vision benefits
• Flexible spending accounts
• Life insurance
• Disability coverage
• Spring Health membership offering free therapy and professional coaching
• Additional voluntary benefit offerings
• Structured career development with clear expectations, development opportunities, and advancement paths

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed