Manager, Email Communications

Dallas College•Dallas, TX

7d•Onsite

About The Position

The Manager, Email Communications leads the strategy, execution, and optimization of enterprise-wide email communications to support Dallas College’s institutional priorities and business goals. The role develops data-driven campaigns for students, employees, alumni, the community, and other audiences, using audience insights to improve engagement and strengthen relationships. It manages email campaigns across their full lifecycle, including newsletters, promotional communications, and automated lifecycle or nurture campaigns, while ensuring compliance with email regulations and data-protection standards. The manager analyzes campaign performance, conducts testing, reports on key metrics, and recommends improvements. The role also develops and edits content, coordinates projects and resources, and partners with internal stakeholders as a communications advisor. The position requires regular and predictable attendance and is performed in a standard office environment. Dallas College considers all positions onsite; after six months, some positions may be eligible to apply for a hybrid arrangement, subject to job responsibilities, operational needs, supervisor approval, and college policy.

Requirements

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, English, Business, or a related field; alternatively, an associate degree and equivalent experience. Official transcripts are required.
Two years of experience in internal, corporate, employee, executive, or strategic communications, public relations, journalism, or a related communications discipline.
Experience in email communications and marketing campaigns.
Exceptional copywriting, editing, and proofreading skills with strong attention to detail.
Broad understanding of communications and media trends, principles, strategies, and tactics.
Strong analytical ability to interpret data, analyze market trends, and develop actionable insights.
Exceptional written, verbal, and interpersonal communication skills, including the ability to collaborate across teams and work with stakeholders at all levels.
Ability to execute projects, meet deadlines, and manage multiple priorities in a fast-paced environment.
Strong organizational and project-management skills and a proactive, solutions-oriented approach.
Must complete a criminal background check; some positions may also require a fingerprint check.

Nice To Haves

Experience in strategic planning, resource allocation, timeline management, and project management.
Bilingual or multilingual ability.
Proficiency with marketing automation and email service provider platforms; Salesforce Marketing Cloud is highly preferred.
Familiarity with HTML/CSS for email-template editing.
Familiarity with CRM integration systems and customer segmentation.
Understanding of email deliverability and reputation management.
Knowledge of email personalization and dynamic-content strategies.
Relevant certification in email marketing or a related field.

Responsibilities

Develop and execute data-driven email communications strategies aligned with institutional priorities and business objectives.
Manage end-to-end email campaigns, including newsletters, promotional communications, and automated lifecycle, nurture, or drip campaigns.
Create audience segmentation strategies and maintain healthy email distribution lists.
Ensure email communications comply with regulations and best practices, including CAN-SPAM, GDPR, and data privacy standards.
Test subject lines, copy, layouts, calls to action, and send times; optimize campaigns based on results.
Monitor and report on email metrics, including open rates, click-through rates, conversions, and deliverability; provide actionable recommendations based on performance data and trends.
Write, edit, and proofread compelling content for email, public relations, communications, advertising, and promotional materials.
Collaborate with communications, marketing, subject matter experts, and other stakeholders to develop messaging and campaigns, translating complex information into clear, audience-focused communications.
Plan and oversee multiple projects by defining objectives, developing timelines and project plans, coordinating resources, and managing priorities to meet deadlines and budgets.
Build and maintain relationships with internal clients, address their inquiries and concerns, and provide communications advice and customer service.
Complete required Dallas College professional development hours: at least 19 hours per academic year for all employees, plus 16 additional leadership-development hours for people leaders.
Perform other duties as assigned.