Senior Manager, Email
About The Position
The Senior Manager, Email manages the National Multiple Sclerosis Society’s mass-market email program to drive constituent engagement, donor acquisition, and revenue growth. The role plans, executes, and optimizes campaigns and automated journeys; supports email strategy for peer-to-peer fundraising events; and advances segmentation, personalization, and lifecycle-based engagement capabilities. The position oversees email production and quality control, including campaign segmentation, copy, builds, testing, compliance, and deployment. It collaborates with internal teams, regional staff, and external partners to deliver integrated, constituent-centered campaigns and improve email performance and fundraising results. The role is classified as Partner - Professional and is primarily remote, with in-person team meetings when possible and necessary.
Requirements
- At least 5 years of experience in email strategy, project management, and campaign execution, including managing agencies or vendors.
- Experience managing and mentoring staff directly or in a matrix capacity, particularly in a remote environment.
- Experience with bulk email software, particularly Higher Logic, HubSpot, Klaviyo, and/or Salesforce Marketing Cloud.
- Experience with marketing automation platforms, including journey orchestration, dynamic content, personalization, audience segmentation, trigger-based communications, and performance optimization.
- Knowledge of revenue generation through email and digital marketing best practices.
- Strong leadership skills and ability to foster organizational relationships and effective collaboration.
- Ability to create and implement strategies and tactical plans with an understanding of campaign audiences and segmentation.
- Strong organization and attention to detail, with the ability to manage multiple projects simultaneously.
- At least 3 years of experience leveraging customer database systems for direct-response fundraising campaigns.
- Strong written and verbal communication skills.
Nice To Haves
- Experience writing or editing direct-response email copy designed to grow engagement and revenue.
Responsibilities
- Manage day-to-day strategy and execution of the Society’s email marketing program, including engagement, fundraising, stewardship, and organizational communications.
- Assist the Director in managing the Agency of Record relationship for the mass-market direct-response email program as needed.
- Coordinate email production with external partners and vendors.
- Oversee email production, including segmentation, copy, and builds, ensuring timely deployment, quality assurance, compliance, and adherence to brand standards.
- Build, quality-assure, and deploy email campaigns in the email marketing platform, including checking responsive design, rendering across devices and email clients, links, donation forms, brand standards, and accessibility standards.
- Partner with the Director, Email to develop, build, and optimize automated donor lifecycle journeys and programs using segmentation, personalization, and constituent behavior data.
- Lead quality control for all email activities.
- Develop reporting dashboards and communicate email performance and fundraising results for campaign after-action reporting.
- Facilitate donation form creation, optimization, and tracking to ensure accurate attribution and measurement across channels.
- Collaborate with Web, Data, and Analytics teams to maintain segmentation accuracy and campaign tracking standards.
- Work with the Director to establish and document email marketing best practices, standard operating procedures, and governance processes as email capabilities are democratized.
- Coach and support regional teams in planning, creating, deploying, and optimizing bulk email campaigns while ensuring adherence to organizational standards and best practices.
- Partner with Digital, Direct Mail, Peer-to-Peer, Events, Regional Marketing, and Mission teams to develop integrated, constituent-centric campaigns.
- Ensure compliance with CAN-SPAM, privacy regulations, accessibility standards, and organizational data governance policies.
- Support peer-to-peer fundraising initiatives through email strategy, automated journeys, participant communications, and performance optimization.
Benefits
- Considerable paid time off plan
- Paid holidays
- 401(k) retirement savings plan with Society match
- Commuter benefit plan
- Medical benefits
- Dental benefits
- Vision benefits
- Flexible spending accounts
- Life insurance
- Disability coverage
- Spring Health membership offering free therapy and professional coaching
- Additional voluntary benefit offerings
- Career development opportunities with defined expectations, development opportunities, and advancement paths
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
