Senior Email Analyst
About The Position
The Senior Email Analyst manages, facilitates, and executes email marketing initiatives across the USTA’s National, Section, District, Community Tennis, and Pro Tennis Divisions. The role handles daily campaign requests and develops automated trigger programs and lifecycle customer journeys, including welcome, renewal, and winback series. It manages deployment schedules and deliverability, builds targeted audience segments and personalized messaging, and partners with cross-functional teams on campaign workflows and assets. The position develops and maintains modular email templates, troubleshoots HTML and CSS issues, and ensures quality and compatibility across major email clients, browsers, and mobile devices. It tracks and analyzes campaign performance, reports insights, conducts A/B testing, and recommends optimizations. As an email subject matter expert, it supports compliance with industry standards and regulations such as CAN-SPAM and CASL, and guides internal teams through email development workflows.
Requirements
- Bachelor’s degree required.
- At least 4 years of hands-on experience managing and executing campaigns using top-tier Email Service Providers (ESPs) or Marketing Automation platforms.
- Proficiency in HTML/CSS, including debugging and troubleshooting code.
- Practical experience navigating CRM platforms, managing campaign tools, and working with complex datasets using a data-driven, analytical approach.
- Exceptional written and oral communication skills.
- Strong project management skills and a track record of multitasking and reliably meeting target deadlines.
- Ability to collaborate as a team player and work autonomously with light guidance.
- Ability to excel in a high-volume, dynamic, and fast-paced environment.
- Positive outlook and drive to continuously learn and develop.
Nice To Haves
- Experience using Adobe Campaign Standard and Adobe Journey Optimizer is strongly preferred.
- Experience with Adobe Photoshop and Dreamweaver is highly desirable.
- Familiarity with mobile communications channels, particularly SMS and push notifications.
Responsibilities
- Oversee and execute daily email campaign requests.
- Design, deploy, and refine automated trigger programs and lifecycle customer journeys, including strategy, audience targeting, and performance evaluation.
- Manage campaign deployment schedules and monitor deliverability.
- Use customer data, conditional logic, dynamic content, and personalization rules to build targeted audience segments and relevant messaging.
- Partner with cross-functional teams to develop audience segments and campaign workflows.
- Collaborate with content and creative teams to design and produce engaging email assets.
- Develop, maintain, and periodically modernize modular email templates and reusable components.
- Resolve technical issues using HTML and CSS and make ad-hoc template updates.
- Ensure email rendering, functionality, and quality across major email clients, browsers, and mobile devices.
- Track, analyze, and report campaign metrics; provide actionable insights, conduct A/B testing, and optimize future performance.
- Analyze campaign and lifecycle performance, identify trends and insights, and recommend or make decisions to improve program performance.
- Serve as a subject matter expert on email industry standards, design, deliverability, and regulatory compliance, including CAN-SPAM and CASL.
- Guide, train, and support internal self-service and full-service marketing teams through the end-to-end email development workflow.
Benefits
- Medical, dental, and vision insurance.
- Virtual doctor access.
- Flexible spending account for health and dependent care expenses.
- Life and disability insurance.
- Generous paid time off, including vacation, sick, personal time, and paid holidays.
- Parental leave and paid winter recess.
- 401(k) with employer matching up to 6.5%.
- Promotional and growth opportunities.
- Learning and Development programs.
- Tuition reimbursement up to $7,000.
- Mental health and meditation benefits.
- Personalized health management program.
- Pet insurance.
- Commuter benefits.
- Identity theft protection.
- Partner discounts and events.
- Incentive Compensation Plan bonus up to 5%.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
