Senior Email Analyst

USTA National Tennis Center•Purchase, NY

19h•Hybrid

About The Position

The Senior Email Analyst manages, facilitates, and executes email marketing initiatives across the USTA’s National, Section, District, Community Tennis, and Pro Tennis Divisions. The role oversees daily campaign requests and develops, deploys, and refines automated trigger programs and lifecycle customer journeys, including abandoned-cart, birthday, welcome, renewal, and winback communications. It also manages deployment schedules and monitors deliverability. The analyst uses customer data, conditional logic, dynamic content, and personalization rules to build audience segments and relevant messaging, partnering with cross-functional teams on segments and campaign workflows. In collaboration with content and creative teams, the role produces engaging email assets and maintains and modernizes modular templates and reusable components. It uses HTML and CSS to troubleshoot technical issues and make template updates, while ensuring functionality and rendering quality across major email clients, browsers, and mobile devices. The role tracks, analyzes, and reports campaign metrics, conducts A/B testing, identifies trends, and recommends and implements performance improvements. It serves as a subject matter expert on email standards, design, deliverability, and compliance, including CAN-SPAM and CASL, and guides and supports internal self-service and full-service marketing teams through the email development workflow.

Requirements

Bachelor’s degree required.
At least 4 years of hands-on experience managing and executing campaigns using top-tier Email Service Providers (ESPs) or marketing automation platforms.
Proficiency in HTML/CSS, with proven expertise in debugging and troubleshooting code.
Practical experience navigating CRM platforms, managing campaign tools, and working with complex datasets using a data-driven, analytical approach.
Exceptional written and oral communication skills.
Strong project management skills and a proven ability to multitask and reliably meet target deadlines.
Ability to collaborate as a team player and work autonomously with light guidance.
Ability to excel in a high-volume, dynamic, fast-paced environment.
Positive outlook and strong drive to continuously learn and develop.

Nice To Haves

Experience using Adobe Campaign Standard and Adobe Journey Optimizer is strongly preferred.
Experience with Adobe Photoshop and Dreamweaver is highly desirable.
Familiarity with mobile communications channels, particularly SMS and push notifications.

Responsibilities

Manage and execute daily email campaign requests across USTA divisions.
Design, deploy, and refine automated trigger programs and lifecycle customer journeys, including audience targeting and performance evaluation.
Manage campaign deployment schedules and monitor email deliverability.
Use customer data, conditional logic, dynamic content, and personalization rules to develop targeted audience segments and relevant messaging.
Partner with cross-functional teams to develop audience segments and campaign workflows.
Partner with content and creative teams to produce engaging email assets.
Develop, maintain, and periodically modernize modular email templates and reusable components.
Use HTML and CSS to troubleshoot technical issues and make ad-hoc template updates.
Ensure email rendering, functionality, and quality across major email clients, browsers, and mobile devices.
Track, analyze, and report campaign metrics; conduct A/B testing and optimize future performance.
Analyze campaign and lifecycle performance to identify trends and independently recommend and make optimization decisions.
Serve as a subject matter expert on email industry standards, design, deliverability, and regulatory compliance, including CAN-SPAM and CASL.
Guide, train, and support internal self-service and full-service marketing teams through the end-to-end email development workflow.