Senior Manager, E-Commerce

TKO•New York, NY

1d•$90,000 - $120,000

About The Position

On Location is a global leader in premium experiential hospitality, providing ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, fashion, and culture. It is a subsidiary of TKO Group Holdings, Inc., which owns UFC, WWE, and PBR and also partners with major sports rights holders through IMG and On Location. The Ecommerce Senior Manager owns day-to-day site execution, optimization, and merchandising for On Location’s premium hospitality sites. The role is responsible for driving conversion, maintaining homepage and category refreshes, and aligning work across design, marketing, and leadership. The position monitors ecommerce performance, develops and evaluates tests, coordinates platform improvements, executes site content and merchandising updates, collaborates on campaigns and the ecommerce roadmap, and reports on performance and optimization opportunities. The stated hiring range is $90,000 to $120,000 annually. Actual pay may vary based on location and job-related qualifications, knowledge, skills, and experience. The company describes its rewards package as including, as applicable, base pay, short- and long-term incentives, growth and development opportunities, health care, retirement, vacation, other paid time off, and additional offerings.

Requirements

At least 5 years of ecommerce experience managing site operations, merchandising, and conversion optimization.
Ability to translate insights into action and drive measurable improvements in traffic, engagement, and conversion through UX, content, and merchandising.
Hands-on experience with ecommerce and CMS platforms, analytics tools, and A/B testing frameworks.
Strong understanding of UX/UI principles, digital merchandising, SEO fundamentals, and cross-channel performance measurement.
Ability to collaborate with marketing, creative, product, and technology teams to deliver aligned, on-brand digital experiences.
Strong communication skills and comfort presenting data-driven recommendations and creative concepts to senior leadership.
Detail-oriented, organized, and proactive, with a passion for premium user experiences and continuous optimization.

Responsibilities

Oversee daily site operations and ensure ecommerce properties meet monthly conversion and revenue goals.
Monitor GA4 and Amplitude dashboards and deliver actionable insights weekly.
Define and execute ongoing A/B and multivariate tests to improve user flow, calls to action, and trust signals.
Coordinate with the Tech team on bug fixes, enhancements, and platform stability.
Maintain a biweekly homepage and category refresh cadence featuring key packages, trending experiences, and event milestones.
Collaborate with UX and Design to implement merchandising modules such as Trending Packages, Top Experiences, and Official Access.
Partner with Creative and Marketing to develop landing pages and digital assets, managing reviews and senior-leadership approvals before deployment.
Partner with Marketing, Paid Media, and CRM to align campaigns and drive conversion from email and paid traffic to the site.
Work with Design, Brand, and Content teams to maintain consistency with On Location’s premium visual identity and tone.
Coordinate with Product and Tech on the ecommerce roadmap, prioritizing enhancements with measurable business impact.
Facilitate creative and stakeholder reviews by collating feedback, presenting updates, and securing final approvals as needed.
Deliver weekly performance snapshots covering ecommerce, engagement, funnel, checkout, and content-performance KPIs.
Provide insight-driven commentary on performance drivers and optimization opportunities across merchandising, UX, and acquisition channels.
Track metrics across all sites and flag performance risks and emerging opportunities early.
Partner with Analytics, Marketing, Paid Media, and CRM teams to connect on-site behavior with campaign performance, lead quality, and conversion-to-deposit outcomes.