Senior Analyst, E- Commerce

Trulieve•Tallahassee, FL

1d•Remote

About The Position

The Senior Analyst, E-Commerce is part of Trulieve’s eCommerce Marketing department and reports to the Director, eCommerce Marketing. The role owns analytics and the customer journey for the Trulieve website and mobile app, turning behavioral and transactional data into insights that improve conversion, engagement, and retention. It also establishes measurement standards for Content, Merchandising, Marketing, and Creative.

Requirements

Minimum 4–5 years of experience in eCommerce, digital, web, or product analytics.
Proficiency with web analytics platforms such as GA4 or Adobe Analytics, SQL, and advanced Excel.
Experience building dashboards and reports in Power BI, Tableau, or a similar tool.
Working knowledge of experimentation methods, including A/B and multivariate testing, and funnel and clickstream analysis.
Strong analytical skills and ability to explain data and recommendations clearly to non-technical partners.
Detail-oriented with excellent problem-solving skills.
Effective communication, collaboration, and organizational skills.
Ability to work in a fast-paced and dynamic work environment.
Flexibility of hours; some nights and weekends are required.

Nice To Haves

Bachelor’s degree in Analytics, Marketing, Business, Statistics, Economics, or a related field, or equivalent experience.
Experience with Snowflake, customer data platforms, tag management (GTM), and mobile app analytics.
Experience in retail, CPG, healthcare, or other highly regulated industries; familiarity with loyalty or rewards program data.

Responsibilities

Own analytics and reporting for trulieve.com and the Trulieve mobile app, including dashboards, KPI frameworks, and scheduled performance reports.
Map and analyze the customer journey from discovery and product browsing through cart, pickup or delivery order, and repeat purchase to quantify drop-off and revenue impact.
Identify conversion friction and growth opportunities; develop test hypotheses, support A/B and multivariate test design, and measure and report results.
Report on the performance of campaigns, promotions, product launches, and Trulieve Rewards against baselines, by market and channel.
Analyze product, category, onsite search, and traffic source performance to inform merchandising, content, and marketing calendar priorities.
Partner with Customer Data & Analytics, CRM, Digital Experience, and IT to maintain tagging, data quality, and governance, and present insights to leadership.