E-Commerce Manager

imogene + willie•Nashville, TN

1d•Onsite

About The Position

The E-Commerce Manager owns the strategy and performance of the e-commerce channel, leading the website from planning through launch and ongoing optimization. Working closely with creative, production, and marketing teams, this role sets the merchandising and launch calendar, drives online sales growth, and ensures the site delivers an experience consistent with the brand’s standards. The role is full-time and in person in Nashville, Tennessee, and reports to the Digital Marketing & Content Director. The manager sets channel goals and reports results to leadership, manages product launches and site merchandising, and leads and mentors the E-commerce Coordinator. Using Shopify and Google Analytics, the manager analyzes sales, inventory, and site data to guide merchandising and assortment decisions. The role also improves the customer experience, oversees site functionality and maintenance, partners with production on inventory planning, and maintains standards for product pages, imagery, and site content. imogene + willie was founded in 2009 and is dedicated to high-quality, handcrafted denim. The company says it has remained committed to producing in the USA, prioritizing community and authentic storytelling.

Requirements

At least 5 years of experience in e-commerce, including at least 2 years in a role with ownership of site performance or revenue.
Advanced knowledge of Shopify, including site administration, theme settings, and app management.
Strong command of Google Analytics and a track record of using data to make merchandising and site decisions.
Experience managing or mentoring team members.
A strong eye for photography, layout, and brand consistency, and a genuine interest in apparel.
Ability to balance long-term strategy with day-to-day execution and make decisions with incomplete information.
Clear communication skills and ability to work across creative, production, and marketing teams.
Highly organized, with the ability to manage multiple launches and projects in a fast-paced environment.
Bachelor’s degree or an equivalent combination of education and experience.

Responsibilities

Own e-commerce channel performance by setting traffic, conversion, and revenue goals and reporting results to leadership.
Plan and manage the product launch and site merchandising calendar with the creative, production, and marketing teams.
Lead and mentor the E-commerce Coordinator, setting priorities and reviewing work for accuracy and brand consistency.
Analyze sales, inventory, and site data in Shopify and Google Analytics to guide merchandising, product placement, and assortment decisions.
Identify and implement customer experience improvements, including navigation, site structure, product page content, and checkout.
Oversee site functionality and maintenance, including management of apps, integrations, and outside developers or partners as needed.
Partner with production on inventory planning, flagging sell-through trends, restock needs, and slow-moving styles.
Establish and maintain standards for product pages, imagery, and site content.