Senior Manager, Digital Commerce

MSS Beauty aka YISE Beauty•Los Angeles, CA

22h

About The Position

YISE Beauty is seeking a Senior Manager, Digital Commerce to manage DTC retention and ecommerce performance. The role turns customer and channel insights into practical plans to improve conversion, repeat purchase, and customer lifetime value, translating business priorities into an actionable lifecycle calendar and site optimization roadmap. It is a hands-on management role combining analytical judgment, lifecycle expertise, and cross-functional execution. The Senior Manager guides the Ecommerce Senior Coordinator’s day-to-day work and partners with Creative, Marketing, Operations, the Paid Media team, and external development partners to deliver coordinated campaigns and a strong customer experience. The position manages email, SMS, and subscription marketing within the SVP’s direction; oversees ecommerce conversion initiatives, merchandising, and launch readiness; partners with Paid Media; maintains DTC dashboards; and coordinates cross-functional schedules, development work, and team priorities. The role reports to the SVP of Digital Commerce. Major strategy, budget, resourcing, and scope decisions are brought to the SVP.

Requirements

At least 5 years of relevant ecommerce, DTC, growth, or lifecycle marketing experience, with demonstrated ownership of retention programs and site optimization initiatives.
Hands-on Shopify and Klaviyo experience, including segmentation, automated flows, campaign quality assurance, merchandising, and testing.
Working knowledge of performance marketing, acquisition metrics, attribution, and the relationship between paid media, site conversion, and retention.
Strong analytical skills and proficiency in Excel and web analytics such as GA4.
Ability to turn data into clear recommendations.
Experience coordinating creative and technical partners and guiding junior colleagues.
Strong project management and communication skills.
Bachelor’s degree or equivalent relevant experience.
Must be authorized to work for any employer in the United States; the company is unable to sponsor or take over sponsorship of an employment visa.

Nice To Haves

Experience with a growing beauty, skincare, or consumer brand.
Experience with subscription programs.
Shopify Plus experience.
Experience with Triple Whale or comparable attribution tools.

Responsibilities

Manage the email, SMS, and subscription marketing plan within the SVP’s direction, including campaign priorities, automated flows, segmentation, personalization, and testing in Klaviyo.
Set campaign objectives and audiences, develop briefs, and review builds and test sends; guide the Senior Coordinator on scheduling, quality assurance, and deployment.
Identify and test opportunities to grow email and SMS lists, reduce churn, increase repeat purchase, and improve subscription retention.
Deliver weekly retention reporting covering email, SMS, and subscription performance against the prior week, prior year, and year-to-date averages, with drivers and next actions.
Track Klaviyo-attributed campaign revenue against year-to-date benchmarks, identify effective creative, and use findings to improve future briefs while distinguishing attributed revenue from overall business performance.
Manage a prioritized conversion rate optimization and site testing plan using customer journey, product, merchandising, and performance insights to improve conversion and average order value.
Define test hypotheses, success measures, and next steps; work with the Senior Coordinator and development partners on implementation and evaluate results.
Oversee launch and promotional readiness, merchandising priorities, and customer experience; guide routine Shopify updates and quality assurance performed by the Senior Coordinator.
Prioritize development requests within available partner hours and escalate material site issues, capacity constraints, and tradeoffs to the SVP.
Coordinate with Operations on product availability and inventory issues affecting site promotions and customer experience.
Partner with the Paid Media team on acquisition performance, campaign messaging, landing page needs, and creative test learnings; translate insights into site and lifecycle improvements.
Coordinate DTC briefs and campaign readiness with the paid-media owner, who leads media buying, ad-platform execution, and paid-channel budget optimization.
Maintain DTC dashboards and analyze site, lifecycle, subscription, and acquisition data using Shopify, Klaviyo, GA4, and available attribution tools.
Identify trends, explain performance variances, recommend actions to the SVP, and reconcile differing platform measures before drawing conclusions.
Build work-back schedules with Marketing and Creative, covering brief requirements, asset delivery dates, approvals, quality assurance, and launch milestones.
Guide and develop the Senior Coordinator, set weekly priorities, review work quality, and surface workload conflicts early.
Coordinate development and CRO partners within agreed scopes, maintaining clear requirements, timelines, and follow-through.
Recommend workflow and tool improvements; bring major strategy, budget, resourcing, and scope decisions to the SVP.
Progress against agreed DTC conversion, average order value, repeat purchase, retention revenue, and subscription retention goals.
Provide actionable weekly reporting and maintain a consistent testing cadence with documented findings and next steps.
Ensure accurate, timely campaign and site launches, clear approvals, and early escalation of risks.